Archive
Category: Perspectives
Landing Page Design Best Practices: Increasing Conversions Strategically
Imagine you want to take a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you […]
Digital Content Marketing: The Art of Storytelling
Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. Why? Storytelling is a critical component of creating content that stands out and builds long-lasting relationships between you […]
5 Tactics To Test Today For Better Account-Based Marketing
Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? You’re in luck because I have five tactics you can […]
The Importance of Branding and Positioning
If you’ve been following along with our videos, you probably noticed we had re-branded recently. Today, I want to discuss the importance of branding and positioning. As search marketers here at Directive, we focus so much on new user acquisition. This is also known as getting new visitors to our website! However, we are passionate […]
Advice for First Time Business Leaders
A hard question to answer for a lot of people is, “What do I need to do to go from being an employee to being an impactful business leader?” Even more so than that, what needs to change in that time? What do new leaders, essentially, people who have gone from being traditional employees to […]
Empowerment: The Key to Employee Ownership
Move Out of Your Comfort Zone Empowerment is the key to employee ownership. This takes many forms from self-reflection on the effect of leadership style on employee performance to providing them time management tools to take ownership of their time. Understanding the effect of leadership style on employee performance is not nearly covered enough today. […]
3 Reasons Why B2B Social Media Marketing is Your Secret Weapon
There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? Why is it important? In this article, we’ll clearly define what social media marketing is is as well as outline three reasons why it’s essential to […]
What Are Some of the Most Difficult Decisions You Make As a Leader?
So just the other day, I got an email where someone was asking me, “What are some of the most difficult challenges or decisions you have to make every day as a leader?” And I was trying to think like if there was a way to categorize like, what are those difficult decisions, and then […]
![4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/018_thumb.jpg "4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]")
4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]
Hello, everyone! I’m excited to chat with you today about four marketing roles that your organizational chart needs to include. The reality is that one of the roles you probably have, but the other three, we should take a harder look at. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by […]
![Powerful Ways to Improve Your Internal Marketing [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/017_thumb.jpg "Powerful Ways to Improve Your Internal Marketing [VIDEO]")
Powerful Ways to Improve Your Internal Marketing [VIDEO]
As marketers, especially in B2B, it’s critical that we can internally share what we are trying to accomplish. So today we’re going to give you three ways that you can improve your B2B internal marketing. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the […]
