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Blog
Google Analytics KPIs SaaS Websites Need To Track
Key performance indicators (KPIs) are the building blocks that measure the success of your marketing strategy. These metrics present the bigger picture of your campaigns while pinpointing what’s working and what’s not. When we talk about KPIs, Google Analytics (GA) tops the chart as a versatile tool to objectively monitor and measure website performance. It […]
What is Content Syndication and Why Is It Important for SaaS?
There are few varying content syndication scenarios that most businesses need to consider. For starters, your content team has spent untold hours developing valuable material that speaks to your products or solutions. Whitepapers. Solution Briefs. E-books. Videos. You name it, they’ve created it. And now they want it promoted – ALL OF IT – and […]
The (Proper) Google Tag Manager
Using third-party advertising services and web analytics systems means getting technical and adding code to your site. If you’re not a developer, the thought can be incredibly overwhelming–which is where Google Tag Manager comes into play. The tool was created especially to help webmasters manage their tags and easily implement third-party tracking codes. SaaS brands […]
The Best B2B LinkedIn Strategy for SaaS Brands
The Best B2B LinkedIn Strategy for SaaS Brands Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. LinkedIn is a high-value platform, and in […]
How Can SEO and Paid Media Work Together for Better Results?
Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In other instances, each solution is guided by separate teams that rarely work together to collaborate. This article will highlight each digital marketing component providing the unique benefits while […]
Google Search Console Keyword Ranking: Why SEOs Love It
Monitoring your site performance to assess your current SEO campaigns can be difficult. Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. That’s where the Google Search Console comes into play. […]
How to Leverage SaaS Customer Journey Stages
The key to running a successful SaaS business is to understand the customer journey. Mapping the customer journey gives you insight into how a customer interacts with your brand at each stage, how they feel and what their challenges are. In this article, we’ll help you learn more about the SaaS customer journey, why you […]
Product Marketing Strategy vs. Customer-Led Marketing Strategy
A product marketing strategy for SaaS is crucial for any product launch. Without a proper product marketing strategy, your product won’t reach its full potential and use by your prospective audience. Most product marketing strategies start with the what (the product) in mind and build the strategy around it. This is an okay approach because […]
Directive Announces International Expansion
California-based customer generation agency, Directive, will be expanding their services into Canada, the UK, and Australia. Directive, the customer generation agency for software companies, today announced it plans to expand its global footprint to include Toronto, London, and Australia, with recruitment beginning immediately for positions in the greater Toronto area as well as across Canada. […]
Top Google Tag Manager Benefits for SaaS SEO and Paid Media
If you wanted to track visitors to your website ten years ago, you would need either a software developer to help you out or you would have to know how to code yourself. But ever since 2014, that has changed with the rollout of Google Tag Manager. Google Tag Manager allows non-coders to track code, […]
