Page 3
Blog
What is a Google Text Ad? Essential Guide in 2021
Why should every digital marketer learn how to create a Google text ad? Text ads, also known as search ads, appear on Google’s search engine results pages (SERPs) and in other locations throughout the Google search network. In 2021, Google is the most popular search engine, processing almost 6 billion searches per day. Advertisers that […]
Landing Page Testing: Important in 2021?
Are you wondering whether landing page testing is still important in 2021 and how you can test your landing pages to increase conversions? Landing pages are the specially optimized lead generation or sales pages where your prospective customers “land” after clicking one of your paid advertisements or email marketing links. Learning how to create a […]
How to Setup Google Tag Manager in WordPress (Step-by-Step)
Looking for instructions on how to set up Google Tag Manager (GTM) on your WordPress account? In this short guide, you’ll discover two ways to set up Google Tag Manager and connect other Google services to your WordPress account. What is Google Tag Manager? Google tag manager is a free service provided by Google that […]
5 Top Examples of Website Buttons that Convert
Website buttons can play an important role when it comes to pushing visitors towards the conversion targets on your website or landing pages. Compared to text-based or image-based links, website buttons do a much better job of grabbing the attention of your target audience and directing them towards your on-page conversion targets. In this short […]
6 Top Landing Page Optimization Tools for 2021
Landing pages have always been a crucial component of the marketing funnel, but marketers haven’t always had access to the amazing landing page optimization tools that are available today. In the past, conversion rate optimization (CRO) was much more complicated for digital marketers interested in improving the performance of their landing pages. Without today’s high-tech […]
Negative Keyword Match Types: Essential Guide
Using negative keyword match types to customize your keyword targeting can have a significant impact on campaign performance. Adding to your negative keyword list helps ensure that your ads only show for searches that are relevant to the products and services you offer. As a result, you’ll provide more relevant ad experiences for your audiences, […]
6 Best Ways to Improve Your Landing Page Copywriting
The quality of your landing page copywriting has a major impact on whether potential buyers who arrive on your page choose to buy your product or service. If you can write attention-grabbing and persuasive landing page copy, you’ll be able to grab your visitor’s attention, tempt them with a call to action (CTA), and increase […]
6 Top PPC Tools You Need in 2021
The best digital marketing professionals use top PPC tools as a competitive advantage when it comes to running profitable Google Ads campaigns and outperforming their competitors. In 2021, marketers can choose from hundreds of PPC tools across multiple product categories: keyword research, campaign optimization, auditing & monitoring, click fraud detection, competitive intelligence, bidding automation, reports/dashboarding, […]
Website Copy: 10 Ways to Improve in 2021
Your website copy is the main text of your website that communicates to your visitors about your brand and the products or services you offer. If the ultimate goal of your website is to convert your digital visitors into paying customers, one of the best ways to do better is by improving your website copy. […]
How to Exclude Results in Google
Learning to exclude results in Google Search can be a major time-saver for digital marketers, or for just about anyone who spends time working with search engines. Excluding results on Google Search isn’t complicated either – you’ll need to start learning about Google search operators. Search operators are symbols or words that you can include […]
