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Blog
Why You Should Use The Unbounce WordPress Plugin As A Growth Marketer
It’s quite difficult creating landing pages…and it’s more difficult to build landing pages that work (convert). Most marketers are having problems creating landing pages that convert, spending hours upon hours on a single page that they hope will work. On top of that, they need to learn how to code to be able to create […]
Tracking Podcasts with Marketing Attribution
Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
SaaS Design: The Guide to Creating a Meaningful Saas Experience
10 years ago, if someone said, “I’m doing some SaaS design for a SaaS website,” you might wonder what they were talking about. Today, that’s a completely different story. The average number of software products a company buys is about 125 per company, and the SaaS industry has grown to an estimated $146 billion — […]
How to Improve Keyword Rank from Top of Page 2 to Page 1 of Google
Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). When someone does a search online via a search engine like Google, they are searching for something specific such as a question of some […]
Calculating Lifetime Value – Why It’s Important and how To Do It
You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations talk about LTV and it’s coming up a lot more often in discussions about marketing performance. So, what is it? And why is it so important these days? LTV is a measure of the amount of money an organization has spent with you […]
How to Create an Effective SaaS Marketing Strategy
If you have an SaaS brand, you likely already know that you need a specialized SaaS marketing strategy if you want to grow your business, attract more leads, and convert clients. All the “standard” marketing advice out there that talks about how to sell to consumers as a B2C or even as a B2B brand […]
Creating SaaS Content That Impacts SEO
Successful content finds the balance between writing for search engines and humans. With SaaS, it’s vital to produce content that speaks to nagging questions and pain points in alignment with your target customer base – optimizing this content for search is what increases the visibility of content. Can you have content that speaks to customers […]
Agency Partnership FAQ – 7 Things You Need to Know
In 2022, we’re bringing perspective back. Agency partnership perspective that is. Historically the value of partnering with another company has been seen as something that was taboo or a low-priority. The more secrets you could keep about your process and business strategy, the better. In today’s marketing world, this couldn’t be further from the truth. […]
How to Organize a Go-To-Market Plan for SaaS
A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. But that’s a whole lot easier said than it is done. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your […]
What is Customer Marketing? And Why Does It Matter To SaaS?
Congratulations! Your marketing team did a great job in getting a client into the funnel, working them through each step. The salesperson built great rapport, showed value, and closed the account. Now marketing’s job is done and it’s time to move onto the next new account, right? While many organizations operate this way, successful companies […]
