Why You Should Ditch Your Traditional Marketing Funnel (And Do This Instead)
Most marketers use the same funnel. It’s a funnel that starts with awareness and ends with conversion and retention. One
Marketing
Part 4: B2B Content Marketing
A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information
The Hard Truth About CTR
Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign
B2B Marketing Basics: Understanding Your Audience (Part 2!)
Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and
Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing
Every day, more than 6 billion queries are typed into Google. That’s more than 6 billion chances for a link
5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically
There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for
3 Marketing Activities to Increase Your Google SERP CTR
Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first
Complete Guide for Guest Blogging on Your Industry’s Top Blogs
Let’s dive into my process for publishing on Moz, Wordstream, Marin, Raven, Acquisio, Wordtracker, Convince & Convert, Kissmetrics, and more.
B2B vs B2C Marketing: The Differences Every Search Marketer Should Know
If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C
B2B Marketing Segmentation for Every Stage of the Funnel
As a company grows, their digital marketing strategy must grow with it. Demand may increase, visibility may grow, and your
