10 B2B Marketing Plan Examples To Help You Stay Organized

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Tag: Marketing

10 B2B Marketing Plan Examples To Help You Stay Organized

As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]

The Recipe for a Winning B2B Facebook Ads Strategy

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]

9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]

Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always asking us: “How do you qualify a conversion? What do you consider a conversion?” Today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and […]

B2B Advertising Insights For Every Stage of The Funnel

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can […]

Top 5 B2B Marketing Ideas for 2021 (Online Edition)

It’s 2021. It’s not rocket science to realize that some of the best B2B marketing ideas have completely changed from what they were even two years ago. It’s essential to continuously take time to assess what you’re working toward in your current marketing strategy. Is there a better way to get the results you want […]

Evolution of the 4 Ps of Marketing

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero Efficient and effective marketing strategies are one of the most sought out assets for every company. Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what […]

Liam Barnesin
December 15, 2020

Constructs to Avoid When Forecasting Marketing Efforts and Reporting

While there are positive trends to indicate a change from the status quo, marketing as a whole is frequently overlooked and underappreciated. For marketers, this is not a formidable combination for resources or buy-in. The modern-day marketing leader needs to be ROI-obsessed and fixated on data to earn their seat at the table. When marketers […]

PPC Agency Pricing Models & Costs: How Much Should You Be Paying?

As a search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?” It’s a fair question, but one that can be hard to answer right away. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing […]

Andrew Chocoin
September 24, 2019

Biggest B2B Marketing Challenges We See Daily [VIDEO]

One of the blessings of working at a search marketing agency is we get to partner with over 70 different companies and help them solve daily problems. Today, we’ll discuss the biggest B2B marketing challenges we see every day as an agency. Let’s dive in. [ Note: Learn or retain more by reading? We got […]

The Up-to-Date Blog Promotion Strategy You Should Be Armed With

“How do I promote my blog?” This seems to be a recurring question from marketers in today’s day and age. Blog promotion is not something you can accomplish in a blink of an eye. It demands time, effort, and actionable strategies. Don’t forget; these strategies MUST bring something new to the table. In this guide, […]

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