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Tag: Marketing

Constructs to Avoid When Forecasting Marketing Efforts and Reporting

While there are positive trends to indicate a change from the status quo, marketing as a whole is frequently overlooked and underappreciated. For marketers, this is not a formidable combination for resources or buy-in. The modern-day marketing leader needs to be ROI-obsessed and fixated on data to earn their seat at the table. When marketers […]

Hannah Mans In Perspectives

PPC Agency Pricing Models & Costs: How Much Should You Be Paying?

As a search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?” It’s a fair question, but one that can be hard to answer right away. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing […]

Andrew Choco In PPC

Biggest B2B Marketing Challenges We See Daily [VIDEO]

One of the blessings of working at a search marketing agency is we get to partner with over 70 different companies and help them solve daily problems. Today, we’ll discuss the biggest B2B marketing challenges we see every day as an agency. Let’s dive in. [ Note: Learn or retain more by reading? We got […]

Garrett Mehrguth In Perspectives Videos

The Up-to-Date Blog Promotion Strategy You Should Be Armed With

“How do I promote my blog?” This seems to be a recurring question from marketers in today’s day and age. Blog promotion is not something you can accomplish in a blink of an eye. It demands time, effort, and actionable strategies. Don’t forget; these strategies MUST bring something new to the table. In this guide, […]

Sergey Aliokhin In Content Perspectives

9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]

Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always asking us: “How do you qualify a conversion? What do you consider a conversion?” Today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and […]

Garrett Mehrguth In Perspectives Videos

International Women’s Day: Celebrating Women Today and Everyday

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements.  Coming from the humanitarian sector, this was always a day that is widely celebrated throughout the community. In recent years, the private sector has started to embrace and celebrate the day as well! The idea of […]

Hannah Mans In Events Perspectives

30+ Women in Marketing Who You Needed to Follow Yesterday

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. This is a day to highlight and reflect on the valuable contributions, and significant impact women have made and continue to make in their communities and around the world. In honor of this day, the Directive […]

Benita Izu In Perspectives

Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies […]

Ashton Newell In B2B Media & Press News

Top 5 B2B Marketing Ideas for 2019 (Online Edition)

It’s 2019. It’s not rocket science to realize that some of the best B2B marketing ideas have completely changed from what they were even two years ago. It’s essential to continuously take time to assess what you’re working toward in your current marketing strategy. Is there a better way to get the results you want […]

Brady Cramm In Perspectives

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