Archive
Tag: Marketing
![What Does Marketing No Longer Do for B2B Companies [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/06/020_thumb.jpg "What Does Marketing No Longer Do for B2B Companies [VIDEO]")
What Does Marketing No Longer Do for B2B Companies [VIDEO]
What does marketing no longer do for B2B companies? I think we spend so much time focusing on “what does marketing do” that we have forgotten to talk about what doesn’t work anymore. Let’s dive in! [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any […]
![4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/018_thumb.jpg "4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]")
4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]
Hello, everyone! I’m excited to chat with you today about four marketing roles that your organizational chart needs to include. The reality is that one of the roles you probably have, but the other three, we should take a harder look at. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by […]
![Powerful Ways to Improve Your Internal Marketing [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/017_thumb.jpg "Powerful Ways to Improve Your Internal Marketing [VIDEO]")
Powerful Ways to Improve Your Internal Marketing [VIDEO]
As marketers, especially in B2B, it’s critical that we can internally share what we are trying to accomplish. So today we’re going to give you three ways that you can improve your B2B internal marketing. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the […]
![What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/016_thumb2.jpg "What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]")
What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]
What is B2B marketing? — It sounds like such a simple question. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] “Obviously, it’s B2B companies marketing to other B2B companies.”– And that’s true. But the problem is that it’s actually not that. Actually, it’s individuals at B2B companies marketing […]
![B2B Consulting: Here’s What You Need to Ask Before Hiring an Agency [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/thumbnail.jpg "B2B Consulting: Here’s What You Need to Ask Before Hiring an Agency [VIDEO]")
B2B Consulting: Here’s What You Need to Ask Before Hiring an Agency [VIDEO]
If you’ve ever thought about hiring a B2B consulting firm, here are some amazing questions that you should ask before you ever sign a contract. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Here at Directive Consulting, I would say about 70% of our portfolio […]
![3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/03/blog_thumbnail.jpg "3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]")
3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]
Looking for inspiration to revamp your B2B website? In this week’s video, we’ll discuss 3 of the best B2B marketing websites that will inspire you. We’ll go over what we love most about each and why you should take notice — and notes. Let’s dive in! Learn/retain more by reading? We got you. Here […]
10 Rules for Thriving at an Agency
I worked briefly at an agency a couple of years back and the experience was just alright. I thought I figured agency life out, but oh was I wrong. When you work for the right agency or company, you won’t feel like a chicken running with your head chopped off or looking at the clock […]
Increase Leads & Revenue by Focusing On Marketing Impact, Not Activity.
In today’s fast-moving world, being a marketer means more than it used to. It used to mean that you could write some savvy sales copy, take a picture of a pretty woman, include the ad in the local newspaper, and then, so long as your product was appealing, watch clients flock to your business with […]
Why Sales Reps are Your Smartest Marketers
Crappy in-house marketers are expensive. They charge you more money than they should, and they bring in fewer clients than they promise. Unfortunately, today’s world is crowded with lousy marketers. As social media has found its massive online footing, everyone who’s read Contagious by Jonah Berger or Purple Cow by Seth Godin considers themselves to […]
Why You Should Ditch Your Traditional Marketing Funnel (And Do This Instead)
Most marketers use the same funnel. It’s a funnel that starts with awareness and ends with conversion and retention. One that is meant for guiding a visitor to become a lead, a lead to become a customer, and a customer to become an evangelist. And it’s awful. For the marketers who are serious about growing […]
