What is a Google Text Ad? Essential Guide
Why should every digital marketer learn how to create a Google text ad? Text ads, also known as search ads,
PPC
Negative Keyword Match Types: Essential Guide
Using negative keyword match types to customize your keyword targeting can have a significant impact on campaign performance. Adding to
Phrase Match vs. Broad Match: Key Differences
As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can
Keyword Match Types: Everything You Need To Know
Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the
What is Modified Broad Match? Essential Guide
Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their
Digital Advertising 101: Everything You Need To Know
Welcome to Digital Advertising 101 – thanks for visiting! We created this guide to provide our readers with a simple
What is Keyword Targeting? Essential Guide
When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and
5 PPC Certifications You Need & How to Pass Them
Whether you’re searching for new ways to find customers for your business or planning to launch a career in digital
What Does a PPC Specialist Do? 10 Must-Have Skills
If you’re excited about starting a career as a PPC specialist, you may be wondering: What does a PPC specialist do? To help you learn more about the role and decide if it’s right for you, here’s a short resource explaining the ins and outs of the PPC specialist role.
What is a PPC Strategy? How to Build a PPC Plan
Are you working on a PPC strategy that will help you dominate your competition in paid search and drive more
