The Ultimate Targeting Guide for LinkedIn Advertising
Advertising to your ideal customer can be complicated. With Google, you have numerous audience targeting options available, which can feel
PPC
Why Paid Media Needs to be Included in the College Marketing Degree
Marketing is undoubtedly one of the broadest industries out there. Marketers come in all shapes and sizes, working across so
The Recipe for a Winning B2B Facebook Ads Strategy
While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even
![9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2020/06/9-B2B-Marketing-KPIs-That-Are-Best-For-Your-Business-VIDEO-1024x576.png)
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]
Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always
What is a Google Text Ad? Essential Guide
Why should every digital marketer learn how to create a Google text ad? Text ads, also known as search ads,
Negative Keyword Match Types: Essential Guide
Using negative keyword match types to customize your keyword targeting can have a significant impact on campaign performance. Adding to
6 Top PPC Tools You Need
The best digital marketing professionals use top PPC tools as a competitive advantage when it comes to running profitable Google
Phrase Match vs. Broad Match: Key Differences
As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can
Keyword Match Types: Everything You Need To Know
Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the
What is Modified Broad Match? Essential Guide
Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their