A Quick Background Directive didn’t always rank high on Google. It’s challenging to rank for specific keywords when competing against companies who had owned the space for so long. Additionally, we were battling the industry trade journals, including Search Engine Land, Search Engine Journal, and Marketing Land. However, even though it was challenging, persevered, and […]
So you’ve done keyword research and found a target keyword that has a good balance of search volume and not too high of a keyword difficulty score. Time to start producing that content and your search engine rank position will increase, right? Hold your horses. Effectively assessing your opponents’ strengths and weaknesses is vital […]
There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. Not every company has the kind of time and resources to sink into SEO, anyway. The reality is that unless you’re already one […]
Today’s SEO is far more nuanced and sophisticated than even just a few years ago. That’s because search engines are more fluid, faster, and smarter, too. They can understand what you’re looking for and why you might be looking for it, in fractions of a second, before completely personalizing the results you see. Then they […]
Full disclosure, Google is my search engine of choice. But, of the total search population, Google only captures 64% of the market. So what about the other 36%? Bing and Yahoo. Respectively, Bing makes up 21.4% of the market while Yahoo takes 12.2%. Why does this matter? Because if you are only trying to rank […]
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