Content Marketing Services

Content marketing

Content marketing that paves the way for prospects to become customers.

Content marketing that paves the way for prospects to become customers.

Over the past year, sales and website traffic have clearly increased, especially through the blogs.

Full-Funnel Content Strategy

Nurture prospects at every stage.

Data-DrivenResearch

Gain powerful audience insights.

Strategic design

Get visually-stunning content assets.

Content 
Training

Know what to write and how to write it.

Content
Content

Engage, educate, and convert throughout your entire funnel.

Creating a powerful content strategy starts with understanding your business objectives, your audience, and your sales cycle.

We gain that understanding scientifically, then plan creatively, to give your audience the content they need and give you the results you want.


This is what our new content initiative did for:

Directive provides a true team-based approach...
meaning they cover multiple marketing disciplines and gets “economies of scale” benefits associated with leading campaigns for over 70 SaaS companies. At any given time, there are five to seven people working on the account.

Mike Greeves

Head of Digital
175%
Increase in keyword rankings in top 3 spots on the SERP YoY
38%
Increase of 4.3 mil impressions from Q3 to Q4
39%
Increase of 4.3 mil impressions from Q3 to Q4
Content Marketing
Content Marketing

Take a look behind the curtain at our Content Marketing process for software companies.

Get a strategic content roadmap that enriches your customer's journey.

Create awareness. Nurture interest. Drive commitment.
From blog posts to case studies, your online presence will position you as an industry thought leader while guiding prospects through your funnel on autopilot.

Produce content that's intentional to the very last word count.

Know what your audience needs, then provide it.
We take a surgical approach to researching keywords, customer behavior, and competitive benchmarks to define the topics, timing, and formatting of your content.

Present your message beautifully, clearly, and creatively.

Mind the details. Reap the rewards.
Visually appealing content draws more eyes. From white papers to infographics, our design team will ensure your brand always looks ready to impress.

Transform your strategic blueprint into effective content with ease.

Delegate with clarity and confidence.
You'll be walked through your content brief to ensure complete understanding of what needs to be done. We'll also provide training for your content teams on how to implement our recommendations.

FAQ

Smart questions, transparent answers.

How does Directive assist in driving content marketing strategy?

Directive’s team is filled with world-class marketers who specialize in content marketing. We approach content strategy with an in-depth understanding of your target audience in mind. Our team works hand-in-hand with yours to strategize and manage your content marketing needs. We will even help you hire a writer if need be.

What are some unique content marketing techniques you specialize in?

Directive can develop a content marketing strategy for almost any kind of content. We have worked with clients on infographics, white papers, thought leadership pieces, podcasts, blog content, and more.

How does Directive take an integrated approach to Digital Marketing?

Our team is comprised of digital marketers who work in PPC, SEO, digital PR, link building, social media marketing, and more. We take a collective approach to ensuring that your content marketing efforts have all other digital channels in mind to maximize its potential.

Do you also provide content writing services?

No, we do not offer content writing at this time. However, you won't be left on your own, either! We're happy to assist you in finding a great writer as well as walk you through how to implement our strategies and suggestions.

Become a name people recognize for delivering
timely value at every turn.