CONTENT MARKETING AGENCY FOR SOFTWARE

We develop content strategies that drive revenue and elevate your brand

We know what works and seamlessly guide you through a strategic content plan that increases organic goals and differentiates you from every competitor in your vertical.

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Detailed research for
content that resonates

We dive into your industry, analyze the competition, and determine every type of content that’s won, how many words, creative, and more so that every piece you create exceeds expectations.

We are your content sherpa and together we will exceed your KPIs.

Directive adds a lot of bandwidth to our team and provide focus in areas that we are not always able to dedicate time to, but that can have short and long-term impacts. Their keen focus on SEO and their ability to provide content recommendations help us use our internal resources wisely and spend time where we know we can make a difference.

Sonya Hansen

DIRECTOR OF DEMAND GENERATION

Explore Our Case Studies

Content strategy consulting

for software companies

Complete content strategy development

From content audits to securing world-class writers, we help you build your content marketing competencies and then scale through deep relationships in the writing community.

We give you the tools and talent needed for sustainable growth.

I can say, without hesitation, that they are the best agency I’ve ever worked with.

Directive has generated notable increases in search rankings, web traffic, and conversion rates. With a customer-first attitude, the team communicates efficiently, responsively, and promptly. Having a range of industry expertise, they’ve established themselves as a valuable partner.

John Palmer

Digital Marketing Specialist

Training for your content team

Whether we come on-site or partner with you virtually, our team takes the time to understand your stakeholders and provide training that goes beyond conceptual and directly into execution.

We partner with your team so that their performance is never the same.

“They create compelling content to increase conversions and recommend changes to site structure that have a positive impact on our bottom line.”

Laura Hamrick

Web Optimization Manager

Content strategy consulting services

Topic Planning

We look at what’s trending, understand your internal resources, and then do detailed keyword research so that your content resonates and ranks for the queries that matter most to your goals.

Editorial Calendar

Planning is crucial to achieving your content goals. We partner with you to determine your content cadence, writers, and creative so that you can be confident about the future of your efforts.

Design

From eBooks to infographics, our design team helps you produce content that is visually stimulating and effective. Your content needs more than 750 words to make an impact.

Analytics Tracking

Content rarely gets the credit you deserve. We are here to change that. Our analytics setup gives you the credit you deserve and shows the value of every piece of content your brand creates.

Content Promotion

At Directive, we have a complete advertising department that can promote your content to your exact persona every time. We give your content the push it needs to reach its full potential.

We’ve done it before. We’ll do it for you.

Marketing Goal

Improve the organic reach by improving keyword targeting and strategize interactive and rankable content

Services Provided

ContentPPCSEO

Our Strategy

Compiled an extensive list of keywords with high volumes of monthly search queries
Created comprehensive content briefs based on individual keyword and SERP research
Devised internal linking campaigns to boost crawlability and rankings

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61.1 INCREASE IN YOY KEYWORD RANKINGS

17.4 INCREASE IN YOY ORGANIC NEW USERS

20.4 INCREASE IN YOY WEB CONVERSIONS

Be known for your content and
envied for your share of voice.

Get the rankings and engagement you’ve always wanted.

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