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Content Marketing Services

We develop content marketing strategies that drive revenue and elevate your brand

We know what works and seamlessly guide you through a strategic content plan that increases organic goals and differentiates you from every competitor in your vertical.

Get a proposal SEE THE PROOF

Grow your business with a
world-class content marketing agency.

Directive develops unique content marketing strategies that align with all of your digital marketing goals.

Detailed Research

We take the time to understand your industry, your competition, and your target audience to ensure that our strategy reaches the right people.

Strategy Development

From ideation to creation, we give you the tools and talent needed for sustainable growth.

Content Training

Directive takes a lot of pride in our process and expertise, so we take the time to provide training for your team.

Integrated Content Marketing

From social media to SEO, we incorporate as many digital marketing channels to ensure that content distribution is maximized.

“We compared them to two other agencies, and they presented the best strategy and deliverability with ROI as a focused KPI.”

An Bui
Director of Demand Generation

Campaigns that drive the leads you want, backed by strategies that convert.

Detailed Research

Detailed research for content that resonates.

We dive into your industry, analyze the competition, and determine every type of content that’s won, how many words, creative, and more so that every piece you create exceeds expectations. We are your content sherpa and together we will exceed your KPIs.

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Strategy Development

Complete content strategy development.

From content audits to securing world-class writers, we help you build your content marketing competencies and then scale through deep relationships in the writing community. We give you the tools and talent needed for sustainable growth.

Get a proposal

Content Training

Training for your content team.

Whether we come on-site or partner with you virtually, our team takes the time to understand your stakeholders and provide training that goes beyond conceptual and directly into execution. We partner with your team so that their performance is never the same.

Get a proposal

Integrated Content Marketing

Integrating all aspects of digital marketing into your content strategy.

Once your content is created, how do people find it? We want to guide your team through successful strategies that have helped many clients grow their reach through email marketing, social media marketing, SEO, PPC, and more.

Get a proposal

Directive provides a true team-based approach, meaning they cover multiple marketing disciplines and gets “economies of scale” benefits associated with leading campaigns for over 70 SaaS companies.

Mike Greeves
HEAD OF DIGITAL

Great content needs a great strategy.

Content Topic Planning

We look at what’s trending, understand your internal resources, and then do detailed keyword research so that your content resonates and ranks for the queries that matter most to your goals.

Editorial Calendar

Planning is crucial to achieving your content goals. We partner with you to determine your content cadence, writers, and creative so that you can be confident about the future of your efforts.

Design

From white papers to infographics, our design team helps you produce content that is visually stimulating and effective. Your content needs more than 750 words to make an impact.

Analytics Tracking

Content rarely gets the credit you deserve. We are here to change that. Our analytics setup gives you the credit you deserve and shows the value of every piece of content your brand creates.

Content Promotion

At Directive, we have a complete advertising department that can promote your content to your exact persona every time. We give your content the push it needs to reach its full potential.

World-class digital marketing with expertise in content strategy.

SEO-Driven

Maximize your organic reach with your content.

The search engine is the best place for new content to be found, and we take an SEO-driven approach to ensure that your content is unmissable. By matching keyword volume and search intent, we find the perfect fit for your content.

Customer Buyer’s Journey

Understanding what your customer is thinking at all times.

We take the time to understand exactly what your customer’s emotions, potential actions, and triggers are along the customer journey to ensure that the content we create matches their intent.

Diverse Campaigns

Content marketing campaigns can take many shapes

Content marketing campaigns can take many shapes, all of which we like to fit. Whether it is case studies, blog content, or other assets, we want to make sure that we provide the right content for your target audience.

Sales Enablement

Sometimes content does need to be SEO-driven.

SEO can be hard, and many times you cannot find the right keyword or search intent. In this case, create content that can equip your sales team with the best assets to provide potential customers and close more business.

Commonly asked questions.

How does Directive assist in driving content marketing strategy?

Directive’s team is filled with world-class marketers who specialize in content marketing. We approach content strategy with an in-depth understanding of your target audience in mind. Our team works hand-in-hand with yours to strategize and manage your content marketing needs. We will even help you hire a writer if need be.

What are some unique content marketing techniques you specialize in?

Directive can develop a content marketing strategy for almost any kind of content. We have worked with clients on infographics, white papers, thought leadership pieces, podcasts, blog content, and more.

How does Directive take an integrated approach to Digital Marketing?

Our team is comprised of digital marketers who work in PPC, SEO, digital PR, link building, social media marketing, and more. We take a collective approach to ensuring that your content marketing efforts have all other digital channels in mind to maximize its potential.

What types of businesses do you have experience working with?

We have worked with a range of clients across all verticals, including B2B, enterprise, eCommerce, retail brands, and B2C, direct-to-consumer, and more.

We’ve done it before. We’ll do it for you.

Marketing Goal

Improve the organic reach by improving keyword targeting and strategize interactive and rankable content

Services Provided

ContentPPCSEO

Our Strategy
  • Compiled an extensive list of keywords with high volumes of monthly search queries
  • Created comprehensive content briefs based on individual keyword and SERP research
  • Devised internal linking campaigns to boost crawlability and rankings


See Case Study

61.1 INCREASE IN YOY KEYWORD RANKINGS
17.4 INCREASE IN YOY ORGANIC NEW USERS
20.4 INCREASE IN YOY WEB CONVERSIONS

Be known for your content and
envied for your share of voice.

Get the traffic and engagement you’ve always wanted.

Get a proposal
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