Discoverability
Link building, content, and on-page strategies to optimize opportunities at every stage in your marketing funnel.
SAAS SEO AGENCY
SaaS SEO designed to match your business model, your goals, and your expectations.
Make your SQL and revenue targets look easy with SEO that brings ideal customers to you, organically.
SEO
SEO
SEO
Customer-Led SEO that drives more SQLs from your ideal customer segments.
PAID MEDIA
SEO
STRATEGY
Customer-Led
CRO
CREATIVE
MARKETING OPS
Discoverability
Link building, content, and on-page strategies to optimize opportunities at every stage in your marketing funnel.
Technical Analysis
Ensure your website is crawlable, indexed, and discoverable to your customers through ongoing technical analysis and optimizations.
Content Strategy
Create a strategy for new content creation and existing content improvement to capture demand & visibility across customer segments.
Analytics and Reporting
Deeper, actionable insights from analytics and 3rd party tracking tools
SEO A/B Testing
Constant iteration and experimentation on high-value pages through SEO A/B testing of titles, headings, meta tags, and content.
Digital PR Strategy & Execution
Digital PR strategy and execution to gain high-quality, 3rd party backlinks.
Site Acquisitions & Migrations
Maintain SEO equity when redesigning, migrating, or acquiring domains through content consolidating and technical support.
Growth-Driven strategy
Hit the goals that really matter.
No more "SEO Content"
Content strategy that drives customers.
Customer Generation
Drive the right customers.
Prioritized Execution
Aim your focus strategically.
SEO
SEO
Customer-Led SEO delivers more than just keyword rankings.
Textbook SEO processes get textbook results; fluff metrics that do nothing for your bottom line.
Our frameworks were built for software companies like yours, helping you connect the dots between marketing and sales for more organic SQLs that turn into revenue.
Here’s what our approach to SEO did for
Directive adds a lot of bandwidth to our team and provides focus in areas that we are not always able to dedicate time to, but that can have short and long-term impact. Their keen focus on SEO and their ability to provide content recommendations help us use our internal resources wisely and spend time where we know we can make a difference.
Sonya Hansen
Director of Demand Generation, Matillion
2750%
Increase in YOY MQLs
268%
Increase in YoY blog traffic
64%
Increase in organic conversions in one quarter
Set your most ambitious SQL goals. We'll help you hit them.
Focus on the metrics that matter most.
Your sales team depends on you for SQLs. Not rankings, not traffic. That's why we focus our SEO strategies on driving real leads instead of empty numbers.
SEO based on customer insights.
Be authoritative. Be unmissable.
Competitors, rankings, links, page speed, indexation, big data, we got 'em all. But the most valuable data is insights from your customers.
Generate customers for your software in hard-to-reach markets.
Show new audiences what they've been missing.
Low search volumes and non-existent categories won't stop you. Our SaaS SEO agency experts use creative strategies to capture good leads despite low awareness.
See short-term wins while driving long-term growth.
Maintain strategic focus. SEO takes time, especially SaaS SEO, but it shouldn't take forever. By prioritizing the highest-impact tasks, you can start proving concepts and seeing revenue growth faster.
FAQs
Frequently Asked Questions:
Why do I need a SaaS SEO agency?
SEO is an important part of any SaaS inbound marketing strategy. In our experience, the Organic channel is responsible for upwards of 50-60% of new business. As more and more businesses see the value SEO provides their SaaS org, the competition will increase leaving those who ignore SEO behind.
When looking for an SEO agency, you want to choose a partner that fits perfectly into your current workflow. We have experience working alongside web design, web development, and other digital marketing teams to ensure that we become a true partner in performance marketing.
As a dedicated SaaS SEO agency, we help our clients stay ahead of their competitors through continued optimization and fresh strategies. Our clients value an agency like us because of our vast experience in SaaS. Directive has helped hundreds of SaaS companies dominate their space through innovative SEO strategies.
As a SaaS-specific SEO agency, we understand the competitive environment and dynamic landscape that is SaaS. SEO for SaaS is different from generic SEO practices other generic SEO agencies provide. Our clients expect their agency to keep up with their internal marketing team and lead SEO initiatives specific to their needs.
What SaaS brands does your agency work with?
Directive has been the SaaS SEO agency of choice for hundreds of brands. Some of the clients we have worked with include:
- Blackline
- Sumo Logic
- Procare
- Vyond
- Wordpress
- New Relic
- Sendoso
What differentiates Directive from another SEO company?
Directive is the creator of the Customer Generation marketing methodology that is dedicated to delivering on the promise that Demand Generation forgot about. The truth is that your software/service isn’t for everyone (despite what your product team may want to tell you).
We use a customer-led approach to SEO to prioritize the right keywords and content that properly target your end buyers. We then create a customer keyword universe for these SERPs to create a specific action-plan of how to dominate the mental real estate of the people that end up signing on the dotted line.
Directive’s team is filled with world-class marketers who specialize in SEO. We approach SEO with a customer-led focus as opposed to a product-led focus - prioritizing user experience, brand and business goals in mind. Ensuring that you are completely unmissable at every stage of the marketing funnel is our goal.
How many people from Directive will be managing my SEO project?
Each of our accounts is supported by a dedicated SEO Account Strategist who manages the day-to-day communication, strategy, and execution. Each of our strategists is supported by an Associate Director who leads client strategy and frequently joins phone calls.
Additionally, each of our clients has direct access to the SEO Director and the VP of Client Strategy. This access is not just email and a phone number but includes Slack for quick response to any issues or questions.
What platforms does Directive use for SEO research, analysis, and execution?
We have experience using a wide variety of tools for SEO; however, our primary tools include SEMrush, Ahrefs, Google Analytics, Google Search Console, Google Optimize, Moz, HotJar, and more. We also have worked with many CRMs and content management systems including WordPress, HubSpot, Salesforce, CraftCMS, and more. If you’re using it to track, reach, engage, or report on your customers, chances are we’ve seen it and have someone with experience in the tool.
What do my first 30 days look like?
The first 30 days of a successful SEO campaign are crucial. Within your first 30 days we work fast to understand two areas of focus.key elements that make up a successful SEO campaign.
Understanding WHO you target.
Understanding your website.
We need to fully understand your audience and what they need. This research includes reviewing customer profiles, interviewing customers, reviewing customer job descriptions and identifying their jobs to be done (JTBD).
We audit your website to understand any current weak points, or areas of strength. We understand what content exists and how you are positioned in the market. We compare against competitors and identify quick wins for gaining traction.
Once we gather all of that information we can now bridge the gap between your website and the needs of your clients. Using this information, at the end of your first 30 days we will create a custom SEO strategy. Our SEO strategy will provide the overall direction of our work for your SaaS business.
What does communication look like with our team?
Our ongoing communication with clients can be broken down into three categories.
- Quarterly Business Reviews: Each quarter we prepare a detailed review of the work and results of the previous quarter and a fresh look ahead at tactics and strategies for the next quarter.
- Bi-Weekly Meetings: During our bi-weekly meetings we will dive into the details of our work and deliverables. We will prepare details around the work we have completed, and what’s next.
- Slack Messaging: In addition to emails, or the occasional ad-hoc calls, we leverage slack for quick communication and collaboration. This ensures you never have to wait to exchange ideas, collaborate on a project, or get a few questions answered.
How long until I see results for my SaaS website?
At Directive, we believe that the SEO industry has been plagued with the idea that “SEO takes time”. Although this is true in many cases, it is a copout SEO agencies have used for years.
Many of our clients are seeing results within their first 90 days with us. This is because of our focus on quick wins and a prioritized list of work. Because we treat SEO like a performance channel, we can’t wait months or even years to see results. Our SaaS clients are competitive, and they need a SaaS SEO agency that can keep up.
