Search Engine Optimization

SEO designed to match your business model,
your goals, and your expectations.

Make your SQL and revenue targets look easy with SEO that brings ideal leads to you, organically.

I can say, without hesitation, that they are the best B2B agency I’ve ever worked with.

Growth-Driven strategy

Hit the goals that really matter.

Top-to-Bottom SEO

Get full-funnel discoverability.

Demand Generation

Create interest in unaware markets.

Prioritized Execution

Aim your focus strategically.


SEO campaigns that deliver more than just keyword rankings.

Textbook SEO processes get textbook results; fluff metrics that do nothing for your bottom line.

Our frameworks were built for software companies like yours, helping you connect the dots between marketing and sales for more organic SQLs that turn into revenue.

Here’s what our approach to SEO did for

Directive adds a lot of bandwidth to our team and provides focus in areas that we are not always able to dedicate time to, but that can have short and long-term impact. Their keen focus on SEO and their ability to provide content recommendations help us use our internal resources wisely and spend time where we know we can make a difference.

Sonya Hansen

Director of Demand Generation, Matillion
Increase in YOY MQLs
Increase in YoY blog traffic
Increase in organic conversions in one quarter

Take a look behind the curtain at our SEO process for software companies.

Set your most ambitious SQL goals. We'll help you hit them.

Focus on the metrics that matter most.
Your sales team depends on you for SQLs. Not rankings, not traffic. That's why we focus our SEO strategies on driving real leads instead of empty numbers.

Transform your entire SEO landscape.

Be authoritative. Be unmissable.
From meticulous technical SEO auditing to scalable link building, we find every possible opportunity to level-up your visibility in search.

Generate demand for your software in hard-to-reach markets.

Show new audiences what they've been missing.
SEO takes time, but it shouldn't take forever. By prioritizing the highest-impact tasks, you can start proving concepts and seeing revenue growth faster.

See short-term wins while driving long-term growth.

Maintain strategic focus. SEO takes time, but it shouldn't take forever. By prioritizing the highest-impact tasks, you can start proving concepts and seeing revenue growth faster.


Smart questions, transparent answers.

What differentiates Directive from another SEO company?

Directive’s team is filled with world-class marketers who specialize in SEO. We approach SEO with user experience, brand, and business goals in mind. Ensuring that you are completely unmissable at every stage of the marketing funnel is our goal.

What should I look for when hiring an SEO agency?

When looking for an SEO agency, you want to choose a partner that fits perfectly into your current workflow. We have experience working alongside web design, web development, and other digital marketing teams to ensure that we become a true partner in performance marketing.

What platforms does Directive use for SEO research, analysis, and execution?

We have experience using a wide variety of tools for SEO; however, our primary tools including SEMrush, Ahrefs, Google Analytics, Google Search Console, Google Optimize, Moz, HotJar, and more. We also have worked with many CRMs and content management systems including WordPress, HubSpot, Salesforce, CraftCMS, and more.

Get noticed and chosen by more qualified
users, organically.