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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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STRATEGIES
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  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

See more guides
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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Continue exploring our library

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The Witness: We Merged 3 Referral Programs and Pipeline Jumped 49%
Directive collapsed three separate referral programs into one unified process and watched referrals become 5x more likely to close than cold leads —
Gong Call Assistant: The AI-Powered Account Intelligence Layer Inside Stratos
Within Stratos, the Gong Call Assistant is purpose-built to transform how B2B teams manage account context and operational continuity.
ABM Analytics and Attribution: Measure What Moves Revenue
In complex B2B environments, buying decisions rarely happen because of a single campaign or a single stakeholder. Enterprise deals involve multiple personas, competing
A Practical Guide to Making Your Website Mobile Friendly

If you’re trying to figure out how to make a website mobile friendly, you’re probably reacting to one of two
Programmatic SEO in Practice: How Top Brands Turn Templates Into Traffic
Most programmatic SEO (pSEO) programs fail. Not because the idea was wrong, but because teams prioritized volume over the impact of the content.
Stratos: Stop Losing Account Momentum To Agency PTO
Jesse Seilhan walks through how Stratos eliminates tribal knowledge risk by analyzing the last 3 to 4 Gong calls and generating a structured
Paid Media Assistant: The Revenue Allocation Engine Inside Stratos
Stratos is Directive’s proprietary AI platform, built to power DiscoverabilityOS™ and unify how revenue teams define markets, allocate capital, and execute growth. Within
ChatGPT Ads Enter U.S. Beta: Early Signals and Strategic Implications

Advertising inside ChatGPT is no longer hypothetical. As of February 2026, OpenAI is actively testing ads within the interface to
Weekly SEO Metrics: What to Check Weekly (and What to Ignore)
Weekly SEO reporting creates an illusion of control. Dashboards update and numbers fluctuate, leaving B2B teams to operate under the impression that performance
Sour & SaaS Episode 9: Leading Marketing at a Category-Defining Company Marcy Comer, CMO at EagleView
Marcy Comer, CMO at EagleView, breaks down what category creation, team building, and board-level marketing leadership actually look like in practice.
The Witness: How 11 Sub-Service Pages Unlocked BOFU Traffic
Directive broke its service pages into focused sub-service pages mapped to how buyers actually search — and captured dozens of bottom-funnel keywords that
How to Calculate Accurate LTV:CAC with AI in 5 Minutes
Stratos is Directive’s AI-native marketing platform built to unify CRM data, revenue inputs, and performance signals into one operating system.
How to Find a Proven B2B Creative Agency and What to Look For
B2B teams rarely lose because their creative looks bad. They lose because it fails to create clarity, credibility, and conversion across a buying
Stratos: How to Forecast 6 Months of Pipeline in Minutes (Not Spreadsheets)
Jesse Seilhan walks through how Stratos turns fragmented marketing data into a predictive forecasting engine — so budget planning is backed by mixed
AI Advertising on Generative AI Platforms: A B2B Playbook for 2026
AI advertising is not arriving as a new line item of display inventory. It is emerging as a new decision surface.
Sour & SaaS Episode 8: Demand Gen That Drives Growth with Brian Bui Demand Gen Director at Jellyfish
Brian Bui, Director of Demand Generation at Jellyfish and the original creator of Sour & SaaS, breaks down the campaigns, frameworks, and hard-won
SEO Assistant: Enterprise-Grade SEO Automation with Stratos
Stratos is Directive’s AI platform built to unify data, standardize execution, and elevate strategic work across every marketing function.
Introducing Stratos: Directive’s AI-Driven Marketing Platform

B2B marketing has reached an inflection point. The complexity of modern buying committees, the fragmentation of data across paid, owned,
Stratos: How To Calculate LTV:CAC in 5 Minutes (Without Spreadsheets)
Jesse Seilhan walks through how Stratos calculates LTV:CAC in real time — with channel-level breakdowns that show exactly which campaigns are driving profitable
Advertising on ChatGPT: What to Expect & How to Capitalize

Advertising inside ChatGPT is no longer a hypothetical. OpenAI has confirmed it is actively testing ads within the ChatGPT interface,
Sour & SaaS Episode 7: The Vibe Coding Revolution with Brandon Smith, Director of RevOps at QuotaPath
Brandon Smith, Director of Rev Ops & AI Strategy at QuotaPath, breaks down how RevOps is evolving from Salesforce admin work to GTM
The Work Smarter Guide to an SEO Link Building Strategy
A modern SEO link building strategy is not about how many backlinks you can earn in a quarter. It’s about how efficiently you
4 Practical Ways to Use Automation Across the Customer Lifecycle

Most B2B teams say they care about the customer lifecycle. Far fewer have built systems that actually support it. Lifecycle
The Performance-Driven Strategy for LinkedIn Personalized Ads

Personalization in B2B has reached an inflection point. Buyers expect relevance, but most teams still associate “personalized” with one-off name
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.