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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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  • Directive Perspectives, Thought Leadership
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65...
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  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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  • Directive Perspectives, Thought Leadership
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9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
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Yours in Marketing – April Dunford: How to Perfectly Position Your Produc‪t‬
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3 Conversion Rate Optimization Tips to Boost Sales

Three. It only takes three conversion rate optimization tips to advance your team’s sales. In today’s digital landscape, it’s often
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Yours in Marketing – Joel Harrison: ABM in B2B Marketing and Growing through Thought Leadershi‪p‬
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Yours in Marketing – Geoff Atkinson: How to Become a Structured Data Maste‪r‬
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15 Data-Driven Landing Pages Built to Convert

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their
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Yours in Marketing – Seth Avergon: How to Be a Top 1% Markete‪r‬
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Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads

One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Your total
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PPC Agency Pricing Models & Costs: How Much Should You Be Paying?

As a search marketing agency, one of the first things most clients ask us about our services is, “What is
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Yours in Marketing – Mike Carroll: Combining Sales and Marketing, Creative Alchemy, and Growth Hackin‪g‬
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Yours in Marketing – Rachael Pilcher: B2B Copywriting, Branding, and SNACK‪S‬
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SEO Reputation Management: 8 Tactics to Manage Your Brand

When a user searches for a specific person or company in Google, what comes up? Depending on the environment of
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Fresh Content Marketing Strategies That Turn Traffic into ROI

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide
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Yours in Marketing – Brandon Dove and Jeff Zinn: Future of Web Design and Dev Meets SE‪O‬
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Yours in Marketing – Steve Toth: SEO, In-House Marketing, and MOF‪U‬
PPC management leaders share their insight into the PPC industry.
Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

In the crowded space of today’s digital marketing world, paid search marketing has become a vital tactic to drive results,
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Yours in Marketing – Benjamin Shapiro: Martech, Brand Dev, and Lessons for Young Marketer‪s‬
Search marketing agency in top 500 of Inc. 5000 list.
Directive Ranks in Top 500 on the 2019 Inc. 5000

With a Three-Year Revenue Growth of 965 Percent, the Search Marketing Agency is Honored Directive, a leading search marketing agency
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Yours in Marketing – Hal Werner: Content Strategy, Data-Centered Content, and T-Shaped Marketin‪g‬
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Yours in Marketing – Yam Regev: Content Marketing, Growing Your Career, and the #1 Skill Marketers Should Buil‪d‬
15 Ways to Get More Conversions, Starting Today
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The Importance of Video to Marketing Teams

Time. As marketers, it seems as if we don’t have a lot of it. To save time and provide a
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Yours in Marketing – Louis Grenier: Making Marketing Less Slimy, Creating Engaging Content, and the Golden Rul‪e‬
Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, I speak with power connector and founder at NHP
Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent
Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent

Let’s say you’re spending a lot of resources on SEO and PPC services. Your traffic is improving month-over-month by 10
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.