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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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HubSpot Tips: Updating Your Lead Scoring Strategy

If you haven’t reviewed your lead scoring model or operational workflow strategy this quarter, now is the time. In 2025,
​​Tips for B2B Facebook Ads: Facebook Marketing 101

Due to the nature of Facebook’s engaging and fast-paced interface, B2C companies are given the upper hand when it comes
5 Key Questions for Video Project Success

By now, you probably know that in the advertising space, video content reigns supreme. Mega companies like Amazon have even
Product Videos are Essential to Success for B2B SaaS

We’re quick to call BS when we hear someone say, “Proving ROI in B2B SaaS marketing can feel like chasing
How to Get Your B2B SaaS Brand Discovered in Today’s Overflowing Sea of Sameness

The B2B SaaS marketplace is crowded with products and services touting how they help streamline processes, improve productivity, refine the
Maximizing b2b growth with linkedin
Maximizing SaaS Growth with LinkedIn Ads: A Strategic Guide for B2B Marketers

Leveraging the promotional power of LinkedIn can seriously accelerate the growth of your B2B SaaS business. Like any B2B marketing
b2b ads on linkedin
The Lowdown: The $55M value of LinkedIn and Google advertising for B2B SaaS brands

To understand the true value of LinkedIn and Google advertising for B2B SaaS brands, we took a deep dive into
How B2B SaaS Companies Lose With Google Ads (And How to Fix It) [Infographic]

While some B2B SaaS marketing spokespeople believe that Google Ads is a fading paid advertising touchpoint, it’s still alive and
Navigating the Marketing Agency Landscape: How B2B SaaS Professionals Avoid the Snake Oil

The marketing agency landscape is rife with snake oil sales people looking to make a hollow buck and who don’t
The B2B Playbook We Used to Boost SQLs 144% for a $100M+ SaaS in Half a Year

In the lightning-paced world of SaaS marketing, achieving a 144% increase in Sales Qualified Leads (SQLs) while driving down your
The Only B2B SaaS Marketing Channels That Matter For Attracting Customers

As a SaaS B2B company, choosing the right marketing channels is, well…essential. No ifs, No buts. No wiggle room. In
SEM for cybersecurity
Calling Out The Most Common Mistakes In SEM For Cybersecurity

It’s no secret that search engine marketing (SEM) is one of the most effective ways for cybersecurity brands to boost
B2B to B2C Strategies
We’re All Human: Why B2C Tactics Are the Future For B2B SaaS Marketing Strategies (+ free worksheet)

B2B and B2C companies have a significant commonality that must be recognized when marketing their products and services. What’s that
Everything you know about saas growth marketing is wrong
Everything You Know About B2B SaaS Growth Marketing Is Wrong

Take our interactive quiz. Share your B2B SaaS growth marketing insights. We’ve busted the biggest B2B SaaS marketing myths around—now
Why Lowballing Your Copywriter is Costing Your B2B SaaS Marketing Efforts Big

We’re going to come right out and say it: You’re underpaying your copywriter. Or even worse, you’re not paying one
Leadership advice b2b saas marketing
Why “Hire Smart People and Get Out of Their Way” is Misguided Leadership Advice

You’ve heard the leadership mantra: “Hire smart people and get out of their way.” Seems like sound advice. But I
5 Must-Know Marketing Principles for SaaS Brands Who Refuse to Play Small

Yep, you guessed it: We live in a “dynamic world” of “rapidly changing,” “ever-evolving,” and “increasingly complex” digital landscapes. But
Without Gift Cards, B2B Would Fail (+ a worksheet)

“I won’t glance twice at a LinkedIn message if there’s no incentive attached to it. Sorry, not sorry, but I
The Dual Threat to B2B SaaS Marketing Success: Hypocrisy and Fear

In today’s incredibly fast-paced and never-the-same-thing-twice B2B SaaS landscape, leaders face two very real and significant threats—hypocrisy and fear. Among
Nurture Stream Strategy
Your Leads Will Bounce Without a Nurture Stream Strategy

Introduction Nurture streams might just be the game-changer your marketing strategy needs. Think of nurture streams as a way to
TAM Development
Without a TAM, Your B2B Marketing Is Useless

Introduction In B2B marketing, finding and targeting your ideal customer is a never-ending uphill battle. But what if you could
5 Top Performance Marketing Agencies Celebrating 10+ years
5 Top Performance Marketing Agencies Celebrating 10+ Years

There are a ton of marketing agencies out there claiming they can do it all. But let’s be real: doing
How to Find Competitor's Keywords
How to Find Competitor’s Keywords with SpyFu

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher
B2B Marketing Campaigns Examples Thumbnail
9 Best B2B Marketing Campaigns – With Actionable Examples

What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low. So when you
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
LIVE VIRTUAL WEBINAR

The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.