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The #1 tech marketing blog for curious, lifelong learners.

Marketing and tech are always evolving. Stay up-to-date with the latest trends and news to ensure you evolve with them.
  • Content Marketing
LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and Strategy
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Mehrnisa Khan
  • Content Marketing
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
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Michaela Wong
  • Revenue Operations
Advanced Revenue Stream Analysis: Identifying and Plugging Revenue Leaks
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Ishaan Bhardwaj
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
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Macy Myhill
  • B2B
Top 20 B2B Marketing Agencies to Grow Your Pipeline in 2025
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Graysen Christopher
  • AI
6 Tips for Integrating AI With Your Existing B2B Marketing Tech Stack
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Justin Tagieff
  • Revenue Operations
How to Build a Winning Total Addressable Market (TAM): Insights from a Paid Media Operations Manager
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Max Serrato

Latest articles

LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and Strategy

LTV:CAC is the only lens sharp enough to show whether your marketing...

From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era

Directive’s recent webinar brought together a panel of SEO experts to unpack...

Advanced Revenue Stream Analysis: Identifying and Plugging Revenue Leaks

In the high-stakes world of B2B marketing, hitting your sales goals isn’t...

Browse through our complete collection of articles.

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  • Topic

  • B2B, Brand, Content, SEO
The Importance of SEO for SaaS: The Reasons Why You Need to Invest in a Solid Strategy

Let’s face it, it’s 2022 and the recipe for hitting a home-run...

  • Content
Staying Ahead of the Game: How to Create a Winning SaaS Content Strategy

A solid SaaS content strategy can provide value to prospective clients. However,...

common content marketing bottlenecks
5 [Non-Writing] Content Marketing Bottlenecks Slowing Down Your Publication Without Your Attention
  • B2B
ICP Marketing: The Precursor to Customer-Led Marketing Strategy

If you consider yourself a modern SaaS marketer with your salt, then...

  • B2B
All the Fuss About Contact Roles

How is marketing impacting the business? Are we sourcing or influencing opportunities...

  • B2B
The New B2B Demand Waterfall

If you’ve been in the Marketing Operations or Revenue Operations world for...

  • CRO
8 Reasons Your Landing Pages Aren’t Converting + How to Fix Them

Ahh… B2B SaaS landing page mistakes. See, websites function as an initial...

  • Content, SEO
How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers

We all want to milk the most value possible out of our...

January ’22 Pulseline PPC Market Report: HR Onboarding Software
11 Proven SaaS Marketing Strategies And How To Create Your Own

Solving tough challenges for ambitious tech businesses since 2013.

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