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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

See more guides
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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Why SEO is Crucial for Sustainable B2B Growth
Here's a reality check: 69% of the B2B buying journey happens before a prospect ever contacts your sales team. And 89% of B2B
B2B Marketing Budget Benchmarks for 2026
Most B2B companies land somewhere between 7% and 12% of revenue when setting their marketing budget, with the most commonly cited average sitting
B2B Event Marketing: A Modern Guide to Driving Pipeline
Most event programs don’t fail in the room. They fail the moment the room is gone. The experience is strong. The conversations are
B2B SEO Statistics: What Growth Portfolios Prove in 2026

Most B2B teams have no shortage of SEO data. What they’re missing is decision-grade insight. Dashboards show rankings, traffic, and
How Much Does Enterprise SEO Cost For B2B Teams?
Enterprise SEO costs for B2B teams typically range from $7,000 to $60,000+ per month, depending on site size, technical complexity, and how aggressively
A Results-Driven Guide to Building An Account-Based Marketing Strategy

Account-based marketing sounds simple until you’re six months in and watching engaged accounts stall at the same stage, wondering where
Sour & SaaS Episode 12: Scaling B2B SaaS from $2M to $20M ARR w/ Madhav Bhandari, Marketing at Storylane
Madhav Bhandari, Head of Marketing at Storylane, breaks down the pattern interrupt framework he's used to scale four companies to category leadership in
PPC for SaaS: The Strategy Patterns That Actually Drive Pipeline

Most SaaS PPC programs don’t fail because they’re underfunded or poorly executed. They fail because they’re optimized to answer the
11 AI Attribution Tools That Connect B2B Marketing Performance to Pipeline
A new generation of attribution and pipeline intelligence tools can stitch together touchpoints across ad platforms, CRM records, sales conversations, and website behavior
Top of the Funnel Marketing in 2026: What Still Works and Why

If your team is still treating top-of-funnel (TOFU) like a soft awareness bucket, you will keep cutting the wrong things.
B2B Marketing ROI Benchmarks: What “Good” Looks Like by Channel
ROI benchmarks are noisy. They are also necessary. Not because they tell you what to do, but because they help you spot when
Stratos: Turn Cold Calls Into Strategic Conversations With AI
Richard Uruchurtu walks through how Stratos's Sales Assistant prepares a full discovery brief for a live prospect — company research, leadership context, and
Off-Page SEO Made Simple: A Guide to Building Real Authority

Activity does not mean impact. B2B teams can quickly get stuck in an unproductive, budget-draining loop of adding new backlinks,
10 AI Tools That Help B2B Marketers Understand Their ICP More Precisely
An ICP built from a handful of closed-won deals and a workshop session 3 quarters ago is not a growth instrument. It's a
The Witness: We Paired Strategists with Designers and Performance Spiked
When strategists and designers share the same pod, dashboards, and KPIs, creative stops being a relay race and starts operating as a unified
Stratos: Turn Keyword Research Into SEO Strategy With AI
Richard Uruchurtu walks through how Stratos's SEO Assistant turns 500 keywords into a prioritized opportunity list — with competitive context, existing rankings, and
B2B Content Marketing Statistics: 6 Signals to Guide 2026 Decisions
That gap between when buyers begin forming preferences and when marketing systems finally notice is where the most useful b2b content marketing statistics
Marketing Analyst Assistant: The AI-Powered Customer Intelligence Engine Inside Stratos
Within Stratos, the Marketing Analyst Assistant is purpose-built to give Directive's strategists a continuous line of sight into client market positioning, customer perception,
Complex B2B Marketing Attribution Made Simple: 10 Models That Don’t Lie (Much)
There are multiple reasons why a multi-touch lens for attribution matters now more than ever. Ultimately, it comes down to consistent industry shifts
Google Ads Optimization Guide: Expert Workflows for B2B

Most Google Ads accounts don’t fail loudly. They fail politely. Clicks come in. Conversions show up in dashboards. The optimization
B2B SEO Content Strategy: Combine SEO + Content for Growth

B2B buyers no longer discover vendors through a single channel. They research solutions across Google, AI-generated summaries, peer communities, and
8 B2B Lead Generation Benchmarks To Watch in 2026
Before a prospective buyer lands on a landing page, fills out a form, requests a demo, or responds to an SDR, they often
8 Common SaaS SEO Mistakes: Are You Making Any?
Spot the SaaS SEO mistakes that quietly drain demos and pipeline. Eight diagnostic patterns, why they happen in SaaS, and what to fix
Weekly Report Specialists: The AI-Powered Reporting Co-Pilots Inside Stratos
Within that system, the Weekly Report Specialists for Paid Media and SEO are purpose-built to transform how B2B teams approach client reporting.
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.