Archive
Category: CRO
The Real Reason Your Landing Pages Aren’t Converting and How to Fix It
If you’re struggling daily to increase your website conversion rate, you have arrived at the right place. Let’s talk about the crucial importance behind landing page design. Most of us know the basic outlines that make up a landing page including a headline, forms to fill out, social proofs, and more. However, we get caught […]
Increase Website Conversion Rate: 7 Tips to Stop Losing Time and Money
What does it look like to build a successful online presence for your business, grow your brand following and increase website conversion rate — all through your website? Good news! You’ve come to the right place. While this may seem like an elementary concept, there are many big companies that just have poor websites. With […]
![How to Create a Landing Page that Converts and Sells Your Services [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/07/DC_thumbnail.jpg "How to Create a Landing Page that Converts and Sells Your Services [VIDEO]")
How to Create a Landing Page that Converts and Sells Your Services [VIDEO]
Today we’re going to talk about how to create a landing page that converts and sells your services. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]
Why You Should Ditch Your Traditional Marketing Funnel (And Do This Instead)
Most marketers use the same funnel. It’s a funnel that starts with awareness and ends with conversion and retention. One that is meant for guiding a visitor to become a lead, a lead to become a customer, and a customer to become an evangelist. And it’s awful. For the marketers who are serious about growing […]
15 B2B Landing Pages That Convert
For the average B2B company, building landing pages that convert is an important job. Your products and services are the lifeblood of your company, so you want to do what you can to convert site visitors to customers immediately. There are many important factors to think about when creating a landing page. A pleasing aesthetic, […]
The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)
B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. As vague and confusing as they may sound, they do not actually refer to the same thing. Two different terms, two different meanings! In this post, I will focus on the individual value of each tactic and how striking a balance between them can […]
Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites
If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing pages. Of that time, a large chunk is hopefully dedicated to psycho-analyzing your Call-to-Action. This is the conversion that you want your user to perform. It should be clear, concise, well-placed, and should align with where […]
B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search
B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs to adapt to stay ahead of the curve. Keyword research, the backbone of search optimization, is rapidly evolving. SEO agencies, DIY-content marketers, and PPC companies alike need to optimize more than ever. Semantic […]
Using Video to Improve Your CRO and Customer Relations
Imagine you are perusing through an online dating site and you come across an advertisement for the exact person you are looking for. They seem clever, funny, down to earth, and they fit into that goldilocks niche of “not too hot and not too cold” that is right up your alley. But, there’s a […]
Improving Attribution with View-Through Conversions
For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on the efficacy of your marketing decisions. However, depending on which aspect of your campaign you are trying to improve, different metrics give you different data. It’s important to look at the different subsets of your […]
