Archive
Category: PPC
8 Awesome Google Text Ad Examples to Follow
Looking for inspiring Google text ads examples for your next PPC campaign? To inspire your upcoming PPC campaigns, we curated this list of 8 awesome Google text ad examples that are pushing these innovative features to their limits and making the most of them. There's no better way to learn how to create ad copy than by studying the best, so let's take a look at some of the best text ad examples that you can learn from.
Top 7 Retargeting Platforms
Retargeting ads are a valuable way of reminding customers about your products and services, whether or not they've made a purchase in the past. Use one of the recommended platforms to effectively reach your target audience with the right message that brings them back to your landing pages ready to convert.
7 Best PPC Competitor Analysis Tools
To help you get started with PPC competitor intelligence and develop an even stronger PPC strategy for your next campaign, here's a list of our top 7 PPC competitor analysis tools.
Top 10 Most Popular Google Display Ad Sizes Plus Examples
To optimize your next PPC display campaign, it's important that you choose the top-performing ad sizes with ad placements that are most likely to generate impressions and conversions for your campaign. You'll need to choose a variety of sizes and include both text and image ads for desktop and mobile devices. Find out the optimal mix.
8 Types of Display Ads You Need to Know
How many types of display ads are you experimenting with in your tech marketing campaigns? While ads in the Google Search Network are usually restricted to just a few lines of text, display ads can be presented in a variety of formats and sizes. Here's a list of the 8 most important ones you need to know.
Top 10 Google Ads Blogs You Should Follow
Staying up-to-date with the latest trends and best practices in Google Ads is crucial for anyone looking to succeed in tech marketing. With so many resources available, it can be difficult to know where to turn for reliable and insightful information. These blogs are a great starting point for anyone looking to improve their Google Ads skills and knowledge.
15 Remarkable Display Ad Examples (And Why They Work)
We've seen some incredible display ads examples that we had to share with you. Display ads are both an art and a science. Digital marketers that focus on online advertising spend a lot of time on creative for display ad campaigns. We build narratives around a product or service that can be communicated to a target audience with a simple image and a few carefully selected words. We also experiment with ad copy and analyze the results to optimize for higher engagement, click-through rates and conversion rates.
Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads
One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. Waiting for your ideal customer to discover you is […]
PPC Agency Pricing Models & Costs: How Much Should You Be Paying?
As a search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?” It’s a fair question, but one that can be hard to answer right away. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing […]
![SEO vs PPC: What Should You Do First? [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/07/SEOvsPPC_4-01.jpg "SEO vs PPC: What Should You Do First? [VIDEO]")
SEO vs PPC: What Should You Do First? [VIDEO]
Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We […]
