Tag: Content

Digital Content Marketing: The Art of Storytelling

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. Why? Storytelling is a critical component of creating content that stands out and builds long-lasting relationships between you […]

Miranda Alzaiem In Content Content Marketing Perspectives

10 B2B Marketing Plan Examples To Help You Stay Organized

As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]

Jesse Seilhan In Content

8 Types of Content to Fill Gaps in the B2B Buyer’s Journey

In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space.  Effective B2B content marketing isn’t a matter of writing a 300-word blog post a few times a week or posting an occasional press release. If that’s all your current strategy consists of, it’s time to change things up! […]

Hadassah Pegado In Content Content Marketing

SEO + Content: A Checklist for 2019

Consistently creating content that readers love and search engines rank is no easy task.  Many elements must be addressed for your voice to be heard amongst the crowd. This post provides an SEO content creation checklist so that your writing can be comprehensive, engaging, and search engine optimized. Step 1: What is My Goal for the Content […]

Garrett Mehrguth In SEO

Using Content Marketing to Build Your Brand Identity

Today, we’re going to talk about three ways you can use content marketing to build your brand identity. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]

Garrett Mehrguth In Content

What Does Marketing No Longer Do for B2B Companies [VIDEO]

What does marketing no longer do for B2B companies? I think we spend so much time focusing on “what does marketing do” that we have forgotten to talk about what doesn’t work anymore. Let’s dive in! [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any […]

Garrett Mehrguth In Content PPC Videos

How to Build a Marketing Dream Team in 2018

Every year brings with it new and exciting developments for marketers. As it is, marketing is a fast moving industry — one where you definitely don’t want to get left behind. Getting left behind in the marketing world is the equivalent of losing your debit card in a grocery store line. Everyone is going to […]

Brad Smith In Perspectives PPC SEO

Part 4: B2B Content Marketing

A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information on how to overcome it. For B2B businesses this provides a great opportunity. Not only do you have a product or service that can solve this problem, but you have the knowledge to answer their […]

Brad Smith In Content

Focusing Your Brand’s B2B Content (Part 3)

How does your audience perceive your B2B brand? The answer to that question will determine the success of all of your marketing efforts. Research shows that B2B buyers have a hard time differentiating between vendor offers when the market is cluttered. (Image Source) Sales tend to go to the company with the best value. But […]

Brad Smith In Content

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