Archive
Tag: Content
![How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers](https://directiveconsulting.com/wp-content/uploads/2022/02/How-to-ReWrite-A-Customer-Led-Content-Strategy-Based-On-Your-End-Customers-Thumbnail.png "How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers")
How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers
We all want to milk the most value possible out of our content. But to create a truly valuable content marketing strategy, one has to crawl into the skin of their audience to understand what they want out of marketing experience. Truly successful content strategies are based on answering the questions and solving the problems […]
10 B2B Marketing Plan Examples To Help You Stay Organized
As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]
Fresh Content Marketing Strategies That Turn Traffic into ROI
There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. So, how can you stand out from the crowd and create a content marketing strategy that brings in your target audience? I’ll provide nine content marketing strategies that […]
The Importance of Video to Marketing Teams
Time. As marketers, it seems as if we don’t have a lot of it. To save time and provide a critical visual connection to messaging, video content is an essential aspect of marketing for most businesses. From the development of commercials to creating live video content, recording videos often requires specialized equipment and other resources. […]
Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner
Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, I speak with power connector and founder at NHP Talent Group Adam Posner. On this episode today, speaking with Adam, we talk about his time with VaynerMedia and really what kind of a person Gary Vaynerchuk was to him and how it was to work […]
Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent
Let’s say you’re spending a lot of resources on SEO and PPC services. Your traffic is improving month-over-month by 10 percent; however, conversions are flat. What do you do? This was a struggle for one of our clients that creates construction project management software. Traffic was improving, but no one was signing up for their […]
Yours in Marketing Episode 4 – Video Strategy with Ethan Beute
Blake Emal: Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers […]
What Should In-house Marketers Look For When Hiring an SEO Agency?
You’re reading this because you’re interested in hiring a top SEO agency that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine.
The Up-to-Date Blog Promotion Strategy You Should Be Armed With
“How do I promote my blog?” This seems to be a recurring question from marketers in today’s day and age. Blog promotion is not something you can accomplish in a blink of an eye. It demands time, effort, and actionable strategies. Don’t forget; these strategies MUST bring something new to the table. In this guide, […]
![SEO vs PPC: What Should You Do First? [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/07/SEOvsPPC_4-01.jpg "SEO vs PPC: What Should You Do First? [VIDEO]")
SEO vs PPC: What Should You Do First? [VIDEO]
Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We […]
