Breaking Through Barriers: Make B2B Tech Marketing Fun Again


Tag: Copywriting

Breaking Through Barriers: Make B2B Tech Marketing Fun Again

Despite the common perception that B2B tech marketing is boring, there are countless opportunities to get creative and experiment with different approaches. After all, just like B2C marketing, B2B marketing is all about connecting with people and understanding their needs. Don’t let anyone tell you that you can’t have fun with it!

10 Best Copywriting Tools You’ll Love

Copywriting is the backbone of any successful marketing campaign, and using the right tools can help businesses create compelling content that resonates with their audience. Whether you're a seasoned copywriter or just starting out, incorporating these powerful copywriting tools into your arsenal will help ensure that your content produces results.

8 Awesome Google Text Ad Examples to Follow

Looking for inspiring Google text ads examples for your next PPC campaign? To inspire your upcoming PPC campaigns, we curated this list of 8 awesome Google text ad examples that are pushing these innovative features to their limits and making the most of them. There's no better way to learn how to create ad copy than by studying the best, so let's take a look at some of the best text ad examples that you can learn from.

Brian Buiin
May 13, 2020

What Is Copy Testing and Is It Necessary?

Are you using copy testing to ensure that your landing page sales copy is connecting with your target audience and driving conversions?

Top 5 Ad Copy Generators to Use

Did you know that you can save hours of your time by using an ad copy generator? Most digital marketers spend at least some of their time optimizing ad copy. In practice, that means writing out a list of variations and testing them against each other to see which one performs the best. For marketers […]

Brian Buiin
April 20, 2020

Yours In Marketing Episode 1 – ft. Joel Klettke

Blake Emal:  Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Now, Joel was asked to come on the show because he actually is responsible for helping us at Directive with our copy on the new website design that we did, […]

Digital Content Marketing: The Art of Storytelling

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. Why? Storytelling is a critical component of creating content that stands out and builds long-lasting relationships between you […]

Do You Have A B2B Copywriter? Here’s Why You Need One. [VIDEO]

Hey everybody! Today, we’re going to talk about 3 reasons why you need a B2B copywriter. It’s an underrated position that — frankly — you’re probably really missing out on. Let’s dive in. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in […]

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