What is Copy Testing and is it Necessary?


Tag: Copywriting

What is Copy Testing and is it Necessary?

Are you using copy testing to ensure that your landing page sales copy is connecting with your target audience and driving conversions? The history of copy testing dates back to the 1930s when advertisers would use both qualitative and quantitative methods to assess the effectiveness of an advertisement before releasing it to the public. In […]

Brian Buiin
May 6, 2020

Top 5 Ad Copy Generators to Use

Did you know that you can save hours of your time by using an ad copy generator? Most digital marketers spend at least some of their time optimizing ad copy. In practice, that means writing out a list of variations and testing them against each other to see which one performs the best. For marketers […]

Brian Buiin
April 20, 2020

Yours In Marketing Episode 1 – ft. Joel Klettke

Blake Emal:  Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Now, Joel was asked to come on the show because he actually is responsible for helping us at Directive with our copy on the new website design that we did, […]

Digital Content Marketing: The Art of Storytelling

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. Why? Storytelling is a critical component of creating content that stands out and builds long-lasting relationships between you […]

Do You Have A B2B Copywriter? Here’s Why You Need One. [VIDEO]

Hey everybody! Today, we’re going to talk about 3 reasons why you need a B2B copywriter. It’s an underrated position that — frankly — you’re probably really missing out on. Let’s dive in. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in […]

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