With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. This either drives users to bounce off your site or entices them to take the […]
Sonya Hansen is the director of demand generation at Matillion, a team that delivers technology that helps companies exploit their data in the Cloud. Matillion’s products, purpose-built for the cloud, allow customers to achieve new levels of simplicity, speed, scale, and savings. Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. […]
When a user searches for a specific person or company in Google, what comes up? Depending on the environment of the search engine results page (SERP), there are different results that may show. For example, Google your company’s name (we will Google Directive as an example). What do you see? Most of the time, you will […]
Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs. Now if […]
Blake Emal: Welcome to the Yours in Marketing podcast. On this week’s episode, I chat with the best and biggest YouTube content strategist on the planet. Mr. Ohio himself, Tim Schmoyer. Tim has trained hundreds of people in the was of effective YouTube content strategy and he’s worked with brands like Disney, HBO, Budweiser, eBay, […]
Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide May 29, 2019 – IRVINE, Calif. – Garrett Mehrguth, the CEO and co-founder of the leading B2B and enterprise search marketing agency Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series […]
“How do I promote my blog?” This seems to be a recurring question from marketers in today’s day and age. Blog promotion is not something you can accomplish in a blink of an eye. It demands time, effort, and actionable strategies. Don’t forget; these strategies MUST bring something new to the table. In this guide, […]
With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! B2B digital marketing has unique challenges, but one of its key differences from marketing directly to consumers or B2C marketing is that B2B digital marketing consists of longer sales funnels, larger deal sizes, and targeting the right […]
As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t effectively sell your product or service if you’re putting it in front of the wrong people – that’s marketing common sense! But knowing where your target market spends their time is only half the […]
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