Moment with a Marketing Maverick – Sonya Hansen

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Tag: Digital Marketing

Moment with a Marketing Maverick – Sonya Hansen

Sonya Hansen is the director of demand generation at Matillion, a team that delivers technology that helps companies exploit their data in the Cloud. Matillion’s products, purpose-built for the cloud, allow customers to achieve new levels of simplicity, speed, scale, and savings. Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. […]

Digital Marketing 101: Essential Guide

Are you ready for Digital Marketing 101? If you’re brand new to digital marketing, it’s normal to feel overwhelmed by the number of available digital marketing channels, the massive volume of information available about each one, and the process of learning to leverage them in your business.  To make the learning process easier, we’ve put […]

Brian Buiin
October 14, 2020

6 Components of an Effective Digital Marketing Plan

A digital marketing plan is a document that outlines your strategy for planning, executing, and measuring the success of an online marketing campaign.  Creating a digital marketing plan at the outset of a campaign is essential for success. Your digital marketing plan establishes the objectives of your campaign, the specific channels, tactics, and tools you […]

Brian Buiin
September 25, 2020

6 Top Digital Campaigns to Inspire You in 2020

As a digital marketing professional, you’ll have the opportunity to work on many different types of campaigns. Your digital strategy for any project can include multiple channels, such as social media marketing (Facebook, Instagram, etc.), search engine marketing, digital advertising, and content marketing.  However, even with all these channels at your disposal, it can still […]

Brian Buiin
September 25, 2020

10 Best Ways to Gain Real Digital Marketing Experience

Are you searching for the best way to get real digital marketing experience that can prepare you for a career change or success as a solo/freelance digital marketer? Here’s a story that should be familiar for most people trying to enter the job market, especially in a new industry. You want to apply for a […]

Brian Buiin
September 24, 2020

Digital Advertising 101: Everything You Need To Know

Welcome to Digital Advertising 101 – thanks for visiting! We created this guide to provide our readers with a simple introduction to digital advertising. In this guide, we’ll answer the following questions: What is Digital Advertising? Why is Digital Advertising Important in 2020? How Does Digital Advertising Work? What are the Major Types of Digital […]

Digital Marketing Certification: Do You Really Need One?

A career in digital marketing offers plenty of benefits: a competitive salary, a huge range of potential employers to choose from, lots of upward mobility, remote working options, and the opportunity to cultivate a real work-life balance. If you’re considering a career change into digital marketing, you might be looking at some of the digital […]

Brian Buiin
September 21, 2020

The Importance of Digital Marketing in 2021

If you’re launching or planning to grow your business in 2021, it’s nearly impossible to overstate the importance of digital marketing to your overall marketing plan. The Internet is home to some of the most profitable marketing channels that business owners can use to connect with their target audience, raise awareness about their products and […]

Brian Buiin
September 21, 2020

10 Best Digital Marketing Skills You Should Know in 2021

In 2021, there are more opportunities for aspiring digital marketers than ever before. A career in digital marketing can allow you to work remotely and earn great compensation while maintaining a healthy work-life balance. If you’ve been thinking about making a career change, we know the process can feel intimidating, especially when there’s a lot […]

Brian Buiin
September 18, 2020

How to Get Started in Digital Marketing: Your 2021 Guide

Wondering how to get started in digital marketing in 2021? Digital marketing professionals are in huge demand right now, and that demand is only going to increase as global digital advertising sales increase by billions of dollars each year. That’s exactly why now is the best time to get your digital marketing career started. We […]

Brian Buiin
September 17, 2020

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