AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing agency, launched the first database for search marketing, according to CEO and Co-founder Garrett Mehrguth. Pulse organizes data from 25,000+ companies across 50+ industries and 800+ sub-industries. The platform enriches this data with valuable search marketing KPIs such as domain rating, keywords, traffic […]
Tag: Enterprise Marketing
While there are positive trends to indicate a change from the status quo, marketing as a whole is frequently overlooked and underappreciated. For marketers, this is not a formidable combination for resources or buy-in. The modern-day marketing leader needs to be ROI-obsessed and fixated on data to earn their seat at the table. When marketers […]
Sonya Hansen is the director of demand generation at Matillion, a team that delivers technology that helps companies exploit their data in the Cloud. Matillion’s products, purpose-built for the cloud, allow customers to achieve new levels of simplicity, speed, scale, and savings. Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. […]
When a user searches for a specific person or company in Google, what comes up? Depending on the environment of the search engine results page (SERP), there are different results that may show. For example, Google your company’s name (we will Google Directive as an example). What do you see? Most of the time, you will […]
Time. As marketers, it seems as if we don’t have a lot of it. To save time and provide a critical visual connection to messaging, video content is an essential aspect of marketing for most businesses. From the development of commercials to creating live video content, recording videos often requires specialized equipment and other resources. […]
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