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Leadership

Directive Team photo at the 2023 company retreat.
How to Host Impactful Company Retreats as a Remote Team
We love that we are a remote-first team as it allows us...
PPC management leaders share their insight into the PPC industry.
Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

In the crowded space of today’s digital marketing world, paid search marketing...

Celebrating women in marketing for International Women's Day.
International Women’s Day: Celebrating Women Today and Everyday

Every year on March 8th, International Women’s Day celebrates and commends women...

Image introducing how to turn your team into an extension of your digital marketing success.
Turn Your Team into an Extension of Your B2B Marketing Department

In the world of B2B, marketing has to closely align with business...

Image of Derek Gerber in his office after discussing B2B marketing with the Directive team.
Moment with a Marketing Maverick – Derek Gerber

Derek Gerber is the global marketing director at ActivePDF, the leading global...

Advice for First Time Business Leaders

A hard question to answer for a lot of people is, “What...

How to Make Tough Business Decisions as a Marketing Leader

Today, we’re going to discuss how to make tough business decisions as...

Re-approaching Your Buyer’s Journey in 2019

It is natural for marketers and sales professionals when building out sales...

Empowerment: The Key to Employee Ownership

Move Out of Your Comfort Zone Empowerment is the key to employee...

What Are Some of the Most Difficult Decisions You Make As a Leader?

So just the other day, I got an email where someone was...