Archive
Tag: Optimize
Make High Impact PPC Optimizations in a Short Amount of Time
During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. I’ve seen the good, bad and the ugly to say the least! With so many metrics to consider, it can get overwhelming, and you may ask yourself “Where do I […]
The Real Reason Your Landing Pages Aren’t Converting and How to Fix It
If you’re struggling daily to increase your website conversion rate, you have arrived at the right place. Let’s talk about the crucial importance behind landing page design. Most of us know the basic outlines that make up a landing page including a headline, forms to fill out, social proofs, and more. However, we get caught […]
Grading the Site Speed of 100+ Computer Hardware Sites
Search engine users are not generally known for the lengthy attention spans. The truth is that you only have a matter of seconds to grab your user’s attention and hold onto it. And, even when everything goes well, you only have a brief moment to convert your user into a lead. Timing is everything. Speaking […]
Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites
If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing pages. Of that time, a large chunk is hopefully dedicated to psycho-analyzing your Call-to-Action. This is the conversion that you want your user to perform. It should be clear, concise, well-placed, and should align with where […]
Omnivores of the SERP: Eat Up More Market Share
The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. In a constantly changing search market, the more market share you can amass, the more prepared you will be for Google’s constantly evolving search algorithms. If you have been in the search marketing industry for more […]
B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search
B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs to adapt to stay ahead of the curve. Keyword research, the backbone of search optimization, is rapidly evolving. SEO agencies, DIY-content marketers, and PPC companies alike need to optimize more than ever. Semantic […]
The Right Recipe: Blending Paid and Organic Search Campaigns
Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. So […]
Sturdy Site Architectures: Optimizing Your Internal Linking Strategy
The strongest sites are those that have a tightly knit architecture of interlinked pages. Each linked page is working towards boosting their individual rankings, thus pulling up the domain’s authority as a whole. For B2B marketers and businesses, such a strong internal linking strategy is a must. B2B businesses are about selling and relating to […]
10+ SEO Traffic Hacks to Optimize Your Website for Google
Search engine optimization is one of the most written about topics in marketing today. Unfortunately for many marketers, the information they read leaves them excited, but unable to implement. Whether it’s because development work is needed or the topic
301 Redirect from HTTP to HTTPS – SearchCast
http to https 301 redirect [formcraft id=’6′] Transcription The Magic Code: # SSL Rewrite RewriteEngine On RewriteCond %{SERVER_PORT} 80 RewriteRule ^(.*)$ https://yourwebsite.com/$1 [R=301,L] Today we’re going to be talking about how to set up an HTTP to HTTPS 301 redirect. Recently I was going through my Moz Pro membership and I was looking at all […]
