SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]
Hi, everyone! Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts.
SEO
3 Must-Have B2B Market Research Tools That You Need Today
Check out the 3 tools our expert tech marketing team uses every day here at Directive: SEMrush (gather keyword data & look at the competition), SpyFu (understand spend & keywords the competition is targeting), and BuzzSumo (understand your competitors’ & your own content strategy).
Do You Have A Terrible Lead Generation Landing Page? [VIDEO]
Do you have a terrible lead generation landing page? Let’s find out. Don’t miss a video! Subscribe on YouTube! [ Note: Learn
10 Rules for Thriving at an Agency
I worked briefly at an agency a couple of years back and the experience was just alright. I thought I
How to Build a Marketing Dream Team in 2018
Every year brings with it new and exciting developments for marketers. As it is, marketing is a fast moving industry
Why A Good SEO Agency Won’t Implement Your Keyword Suggestions
That’s a provocative title, isn’t it? It blatantly implies a few things. First, that you don’t know what you’re doing
The Hard Truth About CTR
Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign
5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically
There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for
3 Marketing Activities to Increase Your Google SERP CTR
Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first
Why Monopolizing SERPs is Your Next Best B2B Marketing Tip
Today’s SEO is far more nuanced and sophisticated than even just a few years ago. That’s because search engines are