Archive
Tag: SEO
Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites
If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing pages. Of that time, a large chunk is hopefully dedicated to psycho-analyzing your Call-to-Action. This is the conversion that you want your user to perform. It should be clear, concise, well-placed, and should align with where […]
Ranking the Keyword Value of 180 Series C Software Companies
Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for. At Directive Consulting, we’ve noticed that it’s often times more […]
Why SEO Keyword Strategy is Important
When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site visibility and traffic.
The Right Recipe: Blending Paid and Organic Search Campaigns
Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. So […]
Improving Attribution with View-Through Conversions
For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on the efficacy of your marketing decisions. However, depending on which aspect of your campaign you are trying to improve, different metrics give you different data. It’s important to look at the different subsets of your […]
PPC or SEO? Choosing Based on Budget & Maximizing Your ROI
Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves: “Which one is right for me? And how do I make that call?” If you’re in the same boat–don’t worry. You’re not alone. The answer to this question isn’t a quick or simple one, but […]
10+ SEO Traffic Hacks to Optimize Your Website for Google
Search engine optimization is one of the most written about topics in marketing today. Unfortunately for many marketers, the information they read leaves them excited, but unable to implement. Whether it’s because development work is needed or the topic
B2B Ecommerce SEO Expert: 10 Questions To Ask Before You Hire One!
Hiring an eCommerce SEO expert can be a nightmare. To help you out, we have compiled 10 questions to ask them before you decide to move forward.
5 Ways to Get Reviews for Your B2B Business
Your customer is searching. The question is, will they find you on the SERPs? If your customer is able to find you, chances are they’re looking for something specific. What are they looking for? Reviews. Bright Local’s 2014 Local Consumer Review found that 88% of the 2,104 respondents read reviews before making a purchasing decision […]
301 Redirect from HTTP to HTTPS – SearchCast
http to https 301 redirect [formcraft id=’6′] Transcription The Magic Code: # SSL Rewrite RewriteEngine On RewriteCond %{SERVER_PORT} 80 RewriteRule ^(.*)$ https://yourwebsite.com/$1 [R=301,L] Today we’re going to be talking about how to set up an HTTP to HTTPS 301 redirect. Recently I was going through my Moz Pro membership and I was looking at all […]
