Archive
Tag: SEO
10 B2B Marketing Plan Examples To Help You Stay Organized
As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]
Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always asking us: “How do you qualify a conversion? What do you consider a conversion?” Today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and […]
ROI for SEO: Why You’re Missing Out on Low-Cost Leads
Key points: CAC, or customer acquisition cost, is the cost of turning a user into a customer through purchasing your product or service. Customer lifetime value (LTV) is a forecast for the total profit attributed to the lifetime of a single customer. The LTV:CAC determines the scalability and sustainability of your marketing and operations growth […]
Your Website Won’t Rank in 2021 – The New Search Engine Reality
The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation. Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. Forrester highlights this in a study where it was concluded […]
How to Exclude Results in Google
Learning to exclude results in Google Search can be a major time-saver for digital marketers, or for just about anyone who spends time working with search engines. Excluding results on Google Search isn’t complicated either – you’ll need to start learning about Google search operators. Search operators are symbols or words that you can include […]
10 Essential SEO Skills You Need in 2021
Becoming an SEO Specialist is a pretty awesome career choice in 2021. You can use organic search to promote your personal brand online, do freelance SEO projects for customers around the world, work at an SEO marketing agency doing SEO for their clients, or join an in-house marketing team at a major corporation. You can […]
What is Keyword Targeting? Essential Guide for 2021
When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and when your ads are presented to target audiences. In addition to methods like audience segmentation and geographic targeting, keyword targeting is one of the best ways to ensure that your ads are seen by prospective […]
Top 6 SEO Certifications You Should Consider in 2021
Completing an SEO certification is a great way to gain more marketing knowledge, update your skills, and learn new techniques and methods to enhance your online marketing results. If you’re interested in learning search engine optimization from an online SEO course and obtaining an SEO certificate that validates your achievement (for yourself, and for potential […]
What Does an SEO Manager Do? 10 Must-Have Skills
If you have a real passion for search engine optimization (SEO), you might find happiness and fulfillment in an SEO manager position. In 2020, organizations are continuing to shift their marketing and advertising spending from traditional mediums onto digital platforms. As a result, there is a growing need for SEO managers who understand how to […]
What is SEO Strategy in 2021? Four Critical Components
Need help formulating a winning SEO strategy to help your website rank higher in the search engine results pages (SERPs)? Whether you’re brand new to search engine optimization (SEO) or an SEO veteran, the long term success of your optimization campaign depends on the formulation of an effective SEO strategy. SEO strategy helps bridge the gap between […]
