Check out the 3 tools our expert tech marketing team uses every day here at Directive: SEMrush (gather keyword data & look at the competition), SpyFu (understand spend & keywords the competition is targeting), and BuzzSumo (understand your competitors’ & your own content strategy).
A lot of times, as B2B marketers, we struggle with how to generate demand for our product or service and
There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for
These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment
You’ve probably read time after time that in order to build your company’s brand, the least you should have is an active blog and social media presence. While that is 100% true, a resource page can potentially be the true goldmine of your site.
Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with
In the B2B space, efficiently marketing your brand across your most profitable channels is a must. As a B2B marketers,
When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site visibility and traffic.
Most of us love it when our website and individual pages convert new site visitors into actual leads or sales.
B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs
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