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  • Communications
How to Prove B2B Communications ROI: Trends and Metrics for CFO Reporting
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Paige Stuhrenberg
  • B2B Shopping
Why B2B Buyers Now Expect a B2C Shopping Experience
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Courtney Lill
  • PR
What Role Does Digital PR Play in B2B SEO? A Strategic Growth Guide
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Paige Stuhrenberg
  • Performance
B2B Performance Marketing Metrics Your CFO Actually Cares About
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Casie Akins
  • Customer Retention
The B2B Customer Retention Strategy Guide for 2026
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Lea Imada
  • Demand Generation
The Bottom-of-Funnel Playbook Many B2B Marketers Overlook
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April Robb
  • SEO
Why SEO is Crucial for Sustainable B2B Growth
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Michaela Wong

Browse through our complete collection of articles.

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Sour & SaaS – Season 3 Episode 8 – with CMO at Litmus, Melissa Sargeant
SaaS Marketing Makeover – w/ MindTickle’s VP of Marketing, Lisa Sharapata
Sour & SaaS – Season 3 Episode 7 – with CMO & Head of Product at ParkMobile, Jeff Perkins
SaaS Marketing Makeover for Clearbit – w/ OpenAsset’s SVP of Marketing, Adam Kaiser
10 B2B Marketing Plan Examples To Help You Stay Organized
10 B2B Marketing Plan Examples To Help You Stay Organized

As complicated as B2B marketing can be—it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and
Sour & SaaS – Season 3 Episode 6 – With Aprimo’s CMO, Ed Breault
SaaS Marketing Makeover for Amplitude – w/ Cresta’s Head of Demand Generation, Nathan Sikes
The Recipe for a Winning B2B Facebook Ads Strategy

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even
Sour & SaaS – Season 3 Episode 5 – with Parse.ly’s VP of Marketing, David Cardiel
SaaS Marketing Makeover for Monday.com – w/ Flexera’s Former Dir. Digital Marketing, Alexis Chiagouris
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]

Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always
Sour & SaaS – Season 3 Episode 4 – With Salesloft’s CMO, Sydney Sloan!
SaaS Marketing Makeover for DigitalOcean – w/ Conexiom’s Sr. Director of Demand Gen, Cody Ward
B2B Advertising Insights For Every Stage of The Funnel
B2B Advertising Insights For Every Stage of The Funnel

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers
Sour & Saas with VP of Marketing & Communications at JotForm, Chad Reid
How to Use SaaS Marketing Metrics To Track Your Growth

Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can
SaaS Marketing Makeover with VP of Marketing at Sitetracker, Brett Chester
Activation- The Missing Component of SaaS Search Marketing
Activation: The Missing Component of SaaS Search Marketing

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead
Sour & Saas with CMO/COO at Gimbal, Matthew Russo
SaaS Marketing Makeover with Head of Marketing & Growth at Accelevents, Allen Yesilevich
ROI for SEO: Why You’re Missing Out on Low-Cost Leads

Key points: CAC, or customer acquisition cost, is the cost of turning a user into a customer through purchasing your
Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 3 Episode 1 – With Tackle.io’s Nicole Wojno Smith, VP of Marketing
Audiences that SaaS Companies Need to Build Now
Audiences that SaaS Companies Need to Build Now

When you create a SaaS product, you create a solution that solves a problem that people and brands battle. Most
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover – With Chili Piper’s Director of Demand Generation, Kaylee Edmondson
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
Podcasts
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GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether

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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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