Do You Have A B2B Copywriter? Here’s Why You Need One. [VIDEO]

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Author: Garrett Mehrguth

Do You Have A B2B Copywriter? Here’s Why You Need One. [VIDEO]

Hey everybody! Today, we’re going to talk about 3 reasons why you need a B2B copywriter. It’s an underrated position that — frankly — you’re probably really missing out on. Let’s dive in. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in […]

Should Your B2B Marketing Be Interactive? [VIDEO]

Hello, everyone! Today, we’re going to answer the question, “Should your B2B marketing be interactive? Should B2B interactive marketing even exist?”   Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] The answer is yes! A thousand yeses! It […]

Hacking SEMrush For Targeted Lead Generation [VIDEO]

Hey there, everyone! Today, we’re going to dive into a targeted lead generation hacking strategy by using SEMrush. Let’s explore this new tactic. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Now, if you’ve been in search marketing […]

SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]

Hi, everyone! Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts. One of the best parts of AdWords is there’s so much data available. Key Performance Indicators In this particular study, what we looked at: Conversions Cost per acquisition Conversion rate Return on ad spend Average […]

3 Must-Have B2B Market Research Tools That You Need Today [VIDEO]

Hello, B2B marketers! Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. Let’s explore this topic.   Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] B2B […]

Do You Have A Terrible Lead Generation Landing Page? [VIDEO]

Do you have a terrible lead generation landing page? Let’s find out.  Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Does your landing page have external links? You don’t need them. External links are things that you […]

3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]

We’ve found 3 B2B marketing examples that you probably haven’t tried yet. We’re going to start at the bottom of the funnel and work our way up. Let’s dive in. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. […]

Simple 8 Step Demand Generation Strategy [VIDEO]

A lot of times, as B2B marketers, we struggle with how to generate demand for our product or service and how to generate leads. So today, we’re going to talk about a demand generation strategy that will not only generate demand but also leads. Through this process, you’ll also be able to directly correlate marketing […]

How To Increase B2B Sales Leads With Paid SEO [VIDEO]

Hello, everyone! Today we’re going to be talking about how to increase qualified B2B sales leads with paid SEO. Learn/retain more by reading? We got you. Here is the video above in blog format. You’re welcome. This is a tactic that we developed here at Directive Consulting to increase sales leads. It has been proven […]

The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. As vague and confusing as they may sound, they do not actually refer to the same thing. Two different terms, two different meanings! In this post, I will focus on the individual value of each tactic and how striking a balance between them can […]

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