Archive
Category: SEO
How To Refine your SEO Outreach for Link Acquisition
We are in the age of content abundance. With more than 4.4 million blog posts published every day, there is a huge amount of competition out there (and that’s just blog posts, we haven’t even touched on other forms of content). But here’s the thing: 94% of the world’s content gets zero backlinks. Nothing. Nada. […]
The Importance of SEO for SaaS: The Reasons Why You Need to Invest in a Solid Strategy
Let’s face it, it’s 2022 and the recipe for hitting a home-run in SEO (search engine optimization) is no longer farm-fresh links or overseasoning with keywords. The horror! If you’re a digital marketer, you’ve likely been the voice of reason ensuring that your SaaS SEO strategy is not only to-the-minute in uniqueness and technology but […]
![How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers](https://directiveconsulting.com/wp-content/uploads/2022/02/How-to-ReWrite-A-Customer-Led-Content-Strategy-Based-On-Your-End-Customers-Thumbnail.png "How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers")
How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers
We all want to milk the most value possible out of our content. But to create a truly valuable content marketing strategy, one has to crawl into the skin of their audience to understand what they want out of marketing experience. Truly successful content strategies are based on answering the questions and solving the problems […]
ROI for SEO: Why You’re Missing Out on Low-Cost Leads
Key points: CAC, or customer acquisition cost, is the cost of turning a user into a customer through purchasing your product or service. Customer lifetime value (LTV) is a forecast for the total profit attributed to the lifetime of a single customer. The LTV:CAC determines the scalability and sustainability of your marketing and operations growth […]
Why Your Website Won’t Rank – The New Search Engine Reality
The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation. Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. Forrester highlights this in a study where it was concluded […]
How to Exclude Results in Google
Learning to exclude results in Google Search can be a major time-saver for tech marketers, or for just about anyone who spends time working with search engines. Excluding results on Google Search isn’t complicated either—you’ll just need to start learning about Google search operators.
Top 6 SEO Certifications You Should Consider
Completing an SEO certification is a great way to gain more marketing knowledge, update your skills, and learn new techniques and methods to enhance your online marketing results. To help you get started, we’ve put together a list of the 6 most useful and reputable SEO certification courses that you should consider.
Best SEO Metrics You Should Know
Whether you're new to digital marketing metrics and SEO, or simply brushing up on your knowledge and skills, we've created this guide to get you acquainted with the best SEO metrics you should know.
10 Best Technical SEO Audit Tools
Are you using the best technical SEO audit tools to optimize your website? Every digital marketer should know how to conduct a technical SEO site audit, but doing so entirely “by hand” is unnecessarily time-consuming and tedious. Instead, digital marketers should rely on trusted technical SEO audit tools to help identify and resolve the most […]
Top 10 Free Link building Tools
Did you know that you can use free link-building tools to promote your content more effectively and increase your ranking in the search engine results pages (SERPs)? Check out the top 10 free link-building tools that tech marketers can use to get more external links to their content on social media platforms and from other websites.
