How To Refine your SEO Outreach for Link Acquisition

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Category: SEO

How To Refine your SEO Outreach for Link Acquisition

We are in the age of content abundance. With more than 4.4 million blog posts published every day, there is a huge amount of competition out there (and that’s just blog posts, we haven’t even touched on other forms of content).  But here’s the thing: 94% of the world’s content gets zero backlinks. Nothing. Nada. […]

The Importance of SEO for SaaS: The Reasons Why You Need to Invest in a Solid Strategy

Let’s face it, it’s 2022 and the recipe for hitting a home-run in SEO (search engine optimization) is no longer farm-fresh links or overseasoning with keywords. The horror! If you’re a digital marketer, you’ve likely been the voice of reason ensuring that your SaaS SEO strategy is not only to-the-minute in uniqueness and technology but […]

How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers

We all want to milk the most value possible out of our content. But to create a truly valuable content marketing strategy, one has to crawl into the skin of their audience to understand what they want out of marketing experience. Truly successful content strategies are based on answering the questions and solving the problems […]

ROI for SEO: Why You’re Missing Out on Low-Cost Leads

Key points: CAC, or customer acquisition cost, is the cost of turning a user into a customer through purchasing your product or service. Customer lifetime value (LTV) is a forecast for the total profit attributed to the lifetime of a single customer. The LTV:CAC determines the scalability and sustainability of your marketing and operations growth […]

Liam Barnesin
March 8, 2021

Why Your Website Won’t Rank – The New Search Engine Reality

The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation.  Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. Forrester highlights this in a study where it was concluded […]

Hannah Mansin
November 27, 2020

SEO Reputation Management: 8 Tactics to Manage Your Brand

When a user searches for a specific person or company in Google, what comes up? Depending on the environment of the search engine results page (SERP), there are different results that may show. For example, Google your company’s name (we will Google Directive as an example). What do you see? Most of the time, you will […]

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs. Now if […]

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Blake Emal: Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a […]

Blake Emalin
June 24, 2019

Learn How You Can Rank #1 for Your Keyword

A Quick Background Directive didn’t always rank high on Google. It’s challenging to rank for specific keywords when competing against companies who had owned the space for so long. Additionally, we were battling the industry trade journals, including Search Engine Land, Search Engine Journal, and Marketing Land. However, even though it was challenging, persevered, and […]

What Should In-house Marketers Look For When Hiring an SEO Agency?

You’re reading this because you’re interested in hiring a top SEO agency that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine.

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