So you’ve scoured the internet for specific prospects, crafted the perfect email pitch, and are ready to begin your email outreach link building process. Even after doing everything perfectly up to this point, reality hits, and no one is responding to your emails. It can feel pretty crushing to invest so much time into your […]
Is There a Kink in My Funnel? | Optimizing for Your MOFU Keywords As SEO specialists, we often prioritize what we can control. We provide three blog articles a month, we acquire three links, and we can crawl our clients’ sites for technical errors. Those are all useful tactics, but we can’t forget how our […]
So you’ve done keyword research and found a target keyword that has a good balance of search volume and not too high of a keyword difficulty score. Time to start producing that content and your search engine rank position will increase, right? Hold your horses. Effectively assessing your opponents’ strengths and weaknesses is vital […]
Consistently creating content that readers love and search engines rank is no easy task. Many elements must be addressed for your voice to be heard amongst the crowd. This post provides an SEO content creation checklist so that your writing can be comprehensive, engaging, and search engine optimized. Step 1: What is My Goal for the Content […]
“We want to make sure we’re coming with the best ideas that will get the most lift for our clients. That’s why we hold these training sessions — so that our team is always thinking critically” – Olivia Ross / Director of CRO
An inside look into our informative SEO training sessions. This week Andy Monte, our amazing Director of SEO, goes over the different benefits of using Hotjar to increase conversions and client’s overall bottom line.
I have a quick question I wanted to go over with you that we get a lot from our clients. I’m actually in the middle of building a proposal right now and it made me think about it. One of the biggest things we get from clients is push back or an understanding of the […]
Today we’re going to answer a question from Quora, that we also get from our clients a lot, which is: “What are the best techniques for off page SEO in B2B?” Let’s address this and share two great things you can be doing today. If you’re in B2B and you’re worried about your search engine […]
Hey everyone! My name is Garrett Mehrguth. I am the co-founder and CEO of Directive Consulting and today we’re going to be discussing the power of asking “why” in search marketing. We find that positioning and knowing why someone chooses your product and service is, at the end of the day, the most important thing […]
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