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Tag: Advertising

Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

In the crowded space of today’s digital marketing world, paid search marketing has become a vital tactic to drive results, boost traffic, and make yourself discoverable. The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when […]

Kylie Kowalske In PPC

7 Simple Ways to Lower Your LinkedIn Advertising Costs

According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn was the place they went to find relevant, high-quality content. With over 61 million senior level influencers and 40 million decision makers, the platform is prime targeting ground to reach people to promote your content to.   LinkedIn’s ability to target companies, job […]

Patrick Sakai In Perspectives Social Media

How to Optimize Your Google Ads Budget From KPI Metrics

How much should you be spending on Google Ads? There’s more that goes into the budget planning process than choosing a number. Here are a few things you may need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes. […]

Josh Nelson In PPC

How To Leverage Your Product Market Fit to Increase Volume [VIDEO]

Today we’re going to be talking about product market fit and how it’s an undervalued role or skill set for a search marketer. If you’re in SEO or PPC, learning how to reposition the solutions, products, or services the organization you work for or with is a vital role to how you accomplish success. Today, […]

Garrett Mehrguth In SEO Videos

How to Reassess Your Google Ads Budget [VIDEO]

Today, we’re going to talk about how to reassess your Google Ads There’s a lot of tools out there for AdWords budget calculators. There’s a lot of information on the internet regarding how you should determine your budget. What there isn’t a lot of information on is how to reassess your Google Ads budget. How […]

Garrett Mehrguth In PPC Videos

How to Create a Landing Page that Converts and Sells Your Services [VIDEO]

Today we’re going to talk about how to create a landing page that converts and sells your services. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]

Garrett Mehrguth In CRO Videos

People Keep Asking: “What’s the Difference Between Marketing & Advertising?” Focus on This Instead.

Essentially, it’s not so much about what the difference between marketing and advertising is — so much as making them work together. Today, we’re going to be talking about the difference between marketing and advertising in the context of B2B. Let’s start by clarifying that advertising really is just a subset of marketing. It exists […]

Garrett Mehrguth In PPC

What Does Marketing No Longer Do for B2B Companies [VIDEO]

What does marketing no longer do for B2B companies? I think we spend so much time focusing on “what does marketing do” that we have forgotten to talk about what doesn’t work anymore. Let’s dive in! [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any […]

Garrett Mehrguth In Content PPC Videos

3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]

We’ve found 3 B2B marketing examples that you probably haven’t tried yet. We’re going to start at the bottom of the funnel and work our way up. Let’s dive in. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. […]

Garrett Mehrguth In Perspectives Videos

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