The Recipe for a Winning B2B Facebook Ads Strategy

Tag: Advertising

The Recipe for a Winning B2B Facebook Ads Strategy

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]

Izabelle Hundrev In B2B Demand Generation PPC

B2B Advertising Insights For Every Stage of The Funnel

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can […]

Izabelle Hundrev In B2B Inbound Marketing Perspectives

Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

In the crowded space of today’s digital marketing world, paid search marketing has become a vital tactic to drive results, boost traffic, and make yourself discoverable. The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when […]

Kylie Kowalske In PPC

7 Simple Ways to Lower Your LinkedIn Advertising Costs

According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn was the place they went to find relevant, high-quality content. With over 61 million senior level influencers and 40 million decision makers, the platform is prime targeting ground to reach people to promote your content to.   LinkedIn’s ability to target companies, job […]

Patrick Sakai In Perspectives Social Media

How to Optimize Your Google Ads Budget From KPI Metrics

How much should you be spending on Google Ads? There’s more that goes into the budget planning process than choosing a number. Here are a few things you may need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes. […]

Josh Nelson In PPC

How To Leverage Your Product Market Fit to Increase Volume [VIDEO]

Today we’re going to be talking about product market fit and how it’s an undervalued role or skill set for a search marketer. If you’re in SEO or PPC, learning how to reposition the solutions, products, or services the organization you work for or with is a vital role to how you accomplish success. Today, […]

Garrett Mehrguth In SEO Videos

How to Reassess Your Google Ads Budget [VIDEO]

Today, we’re going to talk about how to reassess your Google Ads There’s a lot of tools out there for AdWords budget calculators. There’s a lot of information on the internet regarding how you should determine your budget. What there isn’t a lot of information on is how to reassess your Google Ads budget. How […]

Garrett Mehrguth In PPC Videos

How to Create a Landing Page that Converts and Sells Your Services [VIDEO]

Today we’re going to talk about how to create a landing page that converts and sells your services. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]

Garrett Mehrguth In CRO Videos

People Keep Asking: “What’s the Difference Between Marketing & Advertising?” Focus on This Instead.

Essentially, it’s not so much about what the difference between marketing and advertising is — so much as making them work together. Today, we’re going to be talking about the difference between marketing and advertising in the context of B2B. Let’s start by clarifying that advertising really is just a subset of marketing. It exists […]

Garrett Mehrguth In PPC

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