Archive
Tag: B2B
9 Best B2B Marketing Campaigns – With Actionable Examples
What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. A […]
Product Marketing Strategy vs. Customer-Led Marketing Strategy
The SaaS industry is booming right now, that makes it more competitive than ever before. Having the right marketing strategy in place can make or break a new startup that’s trying to scale quickly. That’s where a strong product marketing strategy comes into place. Product-focused marketing can be incredibly useful as a part of a […]
All the Fuss About Contact Roles
How is marketing impacting the business? Are we sourcing or influencing opportunities and deals? If you’re a marketing leader, you’ve probably been asked these questions. Or, you’ve maybe directed these questions to the rest of your marketing team. These are questions all marketing leaders want to be able to answer. And once you start talking […]
![9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2020/06/9-B2B-Marketing-KPIs-That-Are-Best-For-Your-Business-VIDEO.png "9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]")
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]
Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always asking us: “How do you qualify a conversion? What do you consider a conversion?” Today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and […]
B2B Advertising Insights For Every Stage of The Funnel
For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can […]
Top 5 B2B Marketing Ideas for 2023 (Online Edition)
It’s 2022. It’s not rocket science to realize that some of the best B2B marketing ideas have completely changed from what they were even two years ago. It’s essential to continuously take time to assess what you’re working toward in your current marketing strategy. Is there a better way to get the results you want […]
Evolution of the 4 Ps of Marketing
“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero Efficient and effective marketing strategies are one of the most sought out assets for every company. Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what […]
PPC Agency Pricing Models & Costs: How Much Should You Be Paying?
As a search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?” It’s a fair question, but one that can be hard to answer right away. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing […]
![Biggest B2B Marketing Challenges We See Daily [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/B2BChallenges1.jpg "Biggest B2B Marketing Challenges We See Daily [VIDEO]")
Biggest B2B Marketing Challenges We See Daily [VIDEO]
One of the blessings of working at a search marketing agency is we get to partner with over 70 different companies and help them solve daily problems. Today, we’ll discuss the biggest B2B marketing challenges we see every day as an agency. Let’s dive in. [ Note: Learn or retain more by reading? We got […]
B2B Digital Marketing Best Practices to Succeed This Year
With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! B2B digital marketing has unique challenges, but one of its key differences from marketing directly to consumers or B2C marketing is that B2B digital marketing consists of longer sales funnels, larger deal sizes, and targeting the […]
