Archive
Tag: B2B
Search Intent: The Key To Successful PPC Campaigns
As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t effectively sell your product or service if you’re putting it in front of the wrong people – that’s marketing common sense! But knowing where your target market spends their time is only half the […]
5 Things You Never Want To Hear From Your Account Manager (But You Should!)
It’s Thursday at 3:00 pm. You’re tired, it’s been a long week, and you’re about to hop on a call with your account manager. In their agenda-setting email, they mentioned they wanted to “talk” about something, but were a little vague and now you’re a tad worried. Those of us who have been in this […]
7 Simple Ways to Lower Your LinkedIn Advertising Costs
According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn was the place they went to find relevant, high-quality content. With over 61 million senior level influencers and 40 million decision makers, the platform is prime targeting ground to reach people to promote your content to. LinkedIn’s ability to target companies, job […]
Turn Your Team into an Extension of Your B2B Marketing Department
In the world of B2B, marketing has to closely align with business goals, the present market, client success, and sales, that’s a given! To be successful, marketers require more than exceptional tactics and flawless execution. It takes a management team and the company as a whole that understands the value of marketing. What “value” is, […]
Increase Conversion Rate By Remarketing: A Step-by-Step Guide
What is Remarketing? To understand how you can utilize remarketing campaigns in your PPC strategy to increase your conversion rate, you must fully comprehend what remarketing is. Remarketing or retargeting is the act of advertising to those who have already been marketed to in the past. Simple enough, right? In digital marketing terms, users who […]
How to Reduce Bounce Rate and Make it Last
Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night staying for various amounts of time. However, a large portion of your patrons only stay five minutes, never order anything, and then leave. This same thing could be happening on your website. Your bounce rate […]
Do You Have the Right Social Media Marketing Strategy?
As Erik Qualman, a #1 best-selling author and motivational speaker once said, “We don’t have a choice on whether we DO social media, the question is how WELL we do it.” In this era, if you don’t have a robust social media marketing strategy that works, you miss out on tremendous growth opportunities for your […]
Landing Page Design Best Practices: Increasing Conversions Strategically
Imagine you want to take a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you […]
5 Tactics To Test Today For Better Account-Based Marketing
Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? You’re in luck because I have five tactics you can […]
The Importance of Branding and Positioning
If you’ve been following along with our videos, you probably noticed we had re-branded recently. Today, I want to discuss the importance of branding and positioning. As search marketers here at Directive, we focus so much on new user acquisition. This is also known as getting new visitors to our website! However, we are passionate […]
