Phrase Match vs. Broad Match: Key Differences

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Tag: Keyword

Phrase Match vs. Broad Match: Key Differences

As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can help you reach more relevant audiences, attract more clicks from potential customers, and see better results from your ad campaigns. Broad and phrase match are just two of the primary keyword match types that allow […]

Brian Buiin
October 8, 2020

Keyword Match Types: Everything You Need To Know

Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the importance of doing PPC keyword research to figure out a targeting strategy for their paid search campaigns, but many don’t fully realize the effect that keyword match types have on their campaign performance.  In fact, […]

Brian Buiin
October 8, 2020

What is Modified Broad Match? Essential Guide for 2021

Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their keyword targeting in Google Ads campaigns. Keyword match types determine how much search volume you may receive for each keyword by broadening or restricting the definition of a “match”. In this essential guide, we’re taking […]

Brian Buiin
October 7, 2020

What is Keyword Targeting? Essential Guide for 2021

When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and when your ads are presented to target audiences. In addition to methods like audience segmentation and geographic targeting, keyword targeting is one of the best ways to ensure that your ads are seen by prospective […]

Brian Buiin
September 18, 2020

5 Best Competitor Keyword Checkers in 2021

Looking for the best competitor keyword checkers to help you spy on your SEO competition? SEO competitor research is an essential step in developing an SEO keyword strategy that maximizes the organic search traffic you receive from search engines. With the competitor keyword checkers available today, it’s become easier than ever to identify the keywords that […]

Brian Buiin
May 13, 2020

What is an SEO Keyword Strategy?

Are you working to develop an optimized SEO keyword strategy for an upcoming organic search campaign? The common goal of an organic search campaign is to have the content you create appear in the search engine results pages for users who might be searching for content related to your product or service. Search engines rely […]

Brian Buiin
May 13, 2020

7 Best Keyword Research Tools in 2021

Keyword research is one of the most important activities that digital marketers do to inform their content strategies and advertising campaigns. On the PPC side, keyword research helps determine the most profitable keywords for organizations to target with paid advertisements, whether through display ads or the Google Search Network. Digital marketers also need to understand how […]

Brian Buiin
April 21, 2020

6 Best PPC Keyword Research Tools in 2021

Which PPC keyword research tool will you depend on in 2021? Trying to run your PPC campaign without keyword research is like trying to find your keys in the dark. You might succeed, but you’re more than likely to stub your toe a few times along the way. Thankfully, there’s more than one amazing PPC […]

Brian Buiin
April 14, 2020

Learn How You Can Rank #1 for Your Keyword

A Quick Background Directive didn’t always rank high on Google. It’s challenging to rank for specific keywords when competing against companies who had owned the space for so long. Additionally, we were battling the industry trade journals, including Search Engine Land, Search Engine Journal, and Marketing Land. However, even though it was challenging, persevered, and […]

Why A Good SEO Agency Won’t Implement Your Keyword Suggestions

That’s a provocative title, isn’t it? It blatantly implies a few things. First, that you don’t know what you’re doing with your keyword suggestions and, second, that a good SEO agency does. While that might sound like a harsh statement, here’s another truth to follow it up: if you hire an SEO agency that knows […]

Brad Smithin
November 3, 2017

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