Phrase Match vs. Broad Match: Key Differences
As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can
Keyword
Keyword Match Types: Everything You Need To Know
Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the
What is Modified Broad Match? Essential Guide
Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their
What is Keyword Targeting? Essential Guide
When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and
What is an SEO Keyword Strategy?
Are you working to develop an optimized SEO keyword strategy for an upcoming organic search campaign? The common goal of
7 Best Keyword Research Tools
Keyword research is one of the most important activities that digital marketers do to inform their content strategies and advertising
6 Best PPC Keyword Research Tools
Which PPC keyword research tool will you depend on? Trying to run your PPC campaign without keyword research is like
Learn How You Can Rank #1 for Your Keyword
A Quick Background Directive didn’t always rank high on Google. It’s challenging to rank for specific keywords when competing against
Ranking the Keyword Value of 180 Series C Software Companies
Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly –
