PPC Archives - Page 10 of 11

Perspectives, PPC, SEO

How to Build a Marketing Dream Team in 2018

Garrett Mehrguth / November 24, 2017

Every year brings with it new and exciting developments for marketers. As it is, marketing is a fast moving industry

PPC, SEO

The Hard Truth About CTR

Brad Smith / September 30, 2017

Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign

PPC, SEO

Got Your Budget Cut? Here’s What to Do About It

Brad Smith / September 9, 2017

While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut.

PPC

5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Brad Smith / August 9, 2017

There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for

PPC, SEO

3 Marketing Activities to Increase Your Google SERP CTR

Brad Smith / August 9, 2017

Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first

Perspectives, PPC, SEO

Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

Garrett Mehrguth / July 27, 2017

Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people

PPC

9 B2B Directories to Generate Demand and Leads

Garrett Mehrguth / June 23, 2017

Being listed on the right industry directories has always been so important.Ever since the Yellow Page, it’s been important to show up where your end customers are making their final decisions. These directories are often where search engine users do their competitive research to see which company has the best reviews and most proof behind their statements. Find out the best directories for your tech company.