What is a Paid Search Campaign? PPC Explained

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What is a Paid Search Campaign? PPC Explained

Thinking about launching a paid search campaign to promote your business, products, or services? Paid search advertising is a cornerstone of digital marketing, with a great reputation for delivering conversions and exceptional ROI when campaigns are effectively optimized. Google claims that for every dollar businesses spend on running ads in the Google Search Network, they […]

Brian Buiin
May 22, 2020

8 Best Mobile Ad Sizes for 2021

Which mobile ad sizes should you focus on to maximize the impact and reach of your next mobile advertising campaign? Mobile ads come in many different shapes and sizes, but did you know that some perform better than others? When you’re learning how to create a display campaign, it is crucial to differentiate between the available […]

Brian Buiin
May 22, 2020

CPC vs. CPA: What’s the Main Difference?

Do you know the difference between CPC vs. CPA in pay-per-click advertising? These are two common metrics that digital marketers use to measure or describe the performance of their pay-per-click (PPC) advertising campaigns. Yet despite that, we often see terms like CPC and CPA getting misused or mixed up with other advertising metrics. If you […]

Brian Buiin
May 22, 2020

8 Awesome Google Text Ad Examples to Follow in 2021

Looking for inspiring Google text ads examples for your next PPC campaign? Over the past five years, Google has introduced major changes to how its ads are presented throughout the Google search network. One big change was the introduction of expanded text ads, which gave digital marketers up to 300 characters total for their headlines, […]

Brian Buiin
May 13, 2020

SpyFu vs. SEMrush: What’s Best for You?

Trying to choose between SpyFu and SEMrush to help with your next online marketing campaign? Whether you’re working on a PPC advertising campaign or trying to grow organic search traffic, choosing the right SEO tools is a critical success factor in online marketing. Marketing tasks like PPC keyword research, technical SEO, and competitive analysis can be […]

Brian Buiin
May 13, 2020

What is Search Ad Copy? 7 Tips to Improve Ad Copy in 2021

What is search ad copy and what role does it play in the success of your PPC marketing campaigns? Excellent search ad copy can make the difference between an impression and a click, but the space limitations associated with display and text ads can make it challenging to convey a meaningful message to your target […]

Brian Buiin
May 13, 2020

Responsive Display Ads Explained: When to Use?

Have you tried optimizing your PPC advertising campaigns with responsive display ads? Responsive display ads are the new default ad type on the Google display network, and they offer two important features that make them attractive for digital marketers: Responsive display ads are device responsive, automatically changing their size and appearance to fit the screen of […]

Brian Buiin
May 13, 2020

5 Inspiring Remarketing Ad Examples for 2021

The best remarketing ads give customers a great reason to return to your website and browse new products or services, complete an abandoned transaction or take advantage of a special sale. What makes remarketing ads special? It’s all about targeting. Remarketing allows digital marketers to target advertisements specifically to users that have previously visited their website […]

Brian Buiin
May 13, 2020

Top 7 Retargeting Platforms in 2021

The best retargeting platforms make it easy for digital marketers to push compelling offers and advertisements to audiences that have previously interacted with their brands online. Retargeting is a type of PPC advertising that uses browser-based cookies to show advertisements to users based on the websites they have visited in the past. Audiences that have […]

Brian Buiin
May 6, 2020

Google Responsive Search Ads Explained (What You Need to Know)

Google responsive search ads are one of the most versatile and powerful types of search ads that you can include in your PPC Ad campaigns on the Google search network. With Google responsive search ads, digital marketers write up to 15 headlines and 4 descriptions for a single responsive ad. Google presents different versions of […]

Brian Buiin
April 30, 2020

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