Archive
Tag: PPC
Quick and Easy PPC Audit Checklist
Have you formalized a PPC audit process to measure the performance of your digital advertising campaigns? If you’re a solo digital marketer or part of an agency that sells PPC management services, you should be conducting initial audits of every new PPC account that comes under your management. If you’re a marketer with a small […]
![Dynamic Remarketing [Beginner’s Guide]](https://directiveconsulting.com/wp-content/uploads/2020/06/Dynamic-Remarketing-Beginners-2020-Guide@2x.png "Dynamic Remarketing [Beginner’s Guide]")
Dynamic Remarketing [Beginner’s Guide]
Are you curious about using dynamic remarketing ads in your next PPC advertising campaign? In the competitive world of PPC advertising, dynamic remarketing campaigns are known for delivering more click-throughs and a better ROI than many other campaign types. Many digital marketers are already familiar with how to set up a remarketing campaign and the power of […]
What are Google Search Partners? Everything You Need to Know
To make things easy, we've collected all the most up-to-date information about the Google search partners program and compiled it into this short guide with everything you need to know.
7 Best Ways to Learn SEM (Search Engine Marketing)
Looking for the fastest and most cost-effective way to learn SEM? Search engine marketing (SEM) is one of the best ways to generate free or low-cost traffic for your website, blog, or eCommerce store. To start capturing this traffic, digital marketers need to learn SEM skills, including paid search marketing and search engine optimization.
Remarketing vs. Retargeting: What’s the Real Difference?
Do you know the difference between a remarketing vs. retargeting campaign in digital advertising? The terms remarketing and retargeting have both been used to describe marketing campaigns that target users who have previously interacted with your brand. The confusion about these terms stems from the fact that email marketers and display advertisers have used both […]
What is a Paid Search Campaign? PPC Explained
Thinking about launching a paid search campaign to promote your business, products, or services? Paid search advertising is a cornerstone of digital marketing, with a great reputation for delivering conversions and exceptional ROI when campaigns are effectively optimized. Google claims that for every dollar businesses spend on running ads in the Google Search Network, they […]
8 Best Mobile Ad Sizes
In the fast-paced world of digital advertising, optimizing your mobile ad creative can make or break your campaign's success. With the majority of internet traffic now coming from mobile devices, it's crucial to understand the various ad sizes and dimensions that work best for different platforms.
CPC vs. CPA: What’s the Main Difference?
The CPC metric quantifies the average cost of ad clicks in a PPC campaign, while the CPA quantifies the cost of goal conversions in a PPC campaign. The decision between using CPC or CPA for your online advertising campaigns ultimately depends on your specific business goals and budget.
8 Awesome Google Text Ad Examples to Follow
Looking for inspiring Google text ads examples for your next PPC campaign? To inspire your upcoming PPC campaigns, we curated this list of 8 awesome Google text ad examples that are pushing these innovative features to their limits and making the most of them. There's no better way to learn how to create ad copy than by studying the best, so let's take a look at some of the best text ad examples that you can learn from.
SpyFu vs. SEMrush: What’s Best for You?
Trying to choose between SpyFu and SEMrush to help with your next marketing channel campaign? Whether you’re working on a PPC advertising campaign or trying to grow organic search traffic, choosing the right SEO tools is a critical success factor in online marketing. Marketing tasks like PPC keyword research, technical SEO, and competitive analysis can be […]
