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PPC

3 Marketing Activities to Increase Your Google SERP CTR

Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first...

Brad Smith In PPC SEO

Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people...

Brad Smith In Perspectives PPC SEO

Why Bother Getting AdWords Certified + How To Do It

There are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.

Sean Thomas Martin In PPC

15 B2B Landing Pages That Convert

For the average B2B company, building landing pages that convert is an important job. Your products and services are the...

Kathryn Ross In Content CRO SEO

A Detailed Guide to Building a B2B PPC Report

Let’s be honest, building reports probably isn’t your favorite part of the job (especially when the numbers aren’t great). But they are...

Andrew Choco In PPC

The Complete B2B Marketing Guide

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing...

Garrett Mehrguth In Perspectives PPC SEO

Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites

If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing...

Sean Thomas Martin In CRO PPC SEO

Ranking the Keyword Value of 180 Series C Software Companies

Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly –...

Sean Thomas Martin In PPC SEO

15 B2B Marketing Books You Need to Read

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following...

Kathryn Ross In Content Perspectives SEO

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