Tag: PPC

3 Marketing Activities to Increase Your Google SERP CTR

Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first few positions. So getting into the first three positions meant everything. Even the third position would receive exponentially more clicks than positions six through ten. However, that’s all starting to change. SERPs are personalized to […]

Brad Smith In PPC SEO

Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people “do PPC.” And there’s never a whole lot of overlap between the two, despite them being only a few pixels from each other on a Search Engine Result Page. That approach is continuing to fail […]

Brad Smith In Perspectives PPC SEO

Why Bother Getting AdWords Certified + How To Do It

There are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.

Sean Thomas Martin In PPC

15 B2B Landing Pages That Convert

For the average B2B company, building landing pages that convert is an important job. Your products and services are the lifeblood of your company, so you want to do what you can to convert site visitors to customers immediately. There are many important factors to think about when creating a landing page. A pleasing aesthetic, […]

Kathryn Ross In Content CRO SEO

A Detailed Guide to Building a B2B PPC Report

Let’s be honest, building reports probably isn’t your favorite part of the job (especially when the numbers aren’t great). But they are essential to monitoring the progress of your KPIs, and comparing data on a monthly and yearly basis. With so many different metrics and data points to analyze, it can be difficult to figure out exactly […]

Andrew Choco In PPC

The Complete B2B Marketing Guide

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The reality is that generating demand for your B2B service or product has become a juggling act of […]

Garrett Mehrguth In Perspectives PPC SEO

Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites

If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing pages. Of that time, a large chunk is hopefully dedicated to psycho-analyzing your Call-to-Action. This is the conversion that you want your user to perform. It should be clear, concise, well-placed, and should align with where […]

Sean Thomas Martin In CRO PPC SEO

Ranking the Keyword Value of 180 Series C Software Companies

Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for. At Directive Consulting, we’ve noticed that it’s often times more […]

Sean Thomas Martin In PPC SEO

15 B2B Marketing Books You Need to Read

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. As time passes, new research emerges, new marketing techniques are created and applied, and new tools appear […]

Kathryn Ross In Content Perspectives SEO

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