Complete Guide to Google Display Network Targeting Options in 2021

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Complete Guide to Google Display Network Targeting Options in 2021

Google display network targeting options give digital marketers the flexibility to customize exactly when their ads are shown and to which audiences. One of the key advantages that digital marketing has over traditional mediums like print, radio, or television is the ability to access highly targeted audiences with the right offer and creativity to encourage […]

Brian Buiin
April 30, 2020

7 Best PPC Competitor Analysis Tools in 2021

PPC competitor analysis is one of the most important strategic steps in constructing a winning advertising campaign. An effective analysis of your PPC competition can reveal valuable insights that will inform your overall targeting and bidding strategy. You can identify the biggest competitors in your niche, figure out what keywords they’re targeting (and which ones […]

Brian Buiin
April 30, 2020

10 Google Ad Extensions to Improve Conversions in 2021

Ready to power up your search ads with Google Ad Extensions? Every digital marketer should know how to create ad copy that captives readers and encourages clicks and conversions, but did you know that there are other ways to boost conversions besides writing great copy? Google Ad Extensions are available in your Google Ads account. They’re free […]

Brian Buiin
April 27, 2020

Dynamic Search Ads Explained in Plain English

Are you leveraging dynamic search ads to get the best results for your digital marketing campaigns? Dynamic search ads can be one of the best ways to connect with potential customers who are searching on Google for the products and services that your business offers. Dynamic search ads have been associated with higher click-through and […]

Brian Buiin
April 24, 2020

Top 10 Most Popular Google Display Ad Sizes Plus Examples

Are you using the most popular and best performing Google display ad sizes to drive success for your campaigns? As you start to design ad creative for your next online advertising campaign, one of the first things you’ll need to decide is how to size your ad banners. The Google display network supports a diverse […]

Brian Buiin
April 24, 2020

8 Types of Display Ads You Need to Know in 2021

How many types of Display Ads are you experimenting with in your digital marketing campaigns? While ads in the Google Search Network are usually restricted to just a few lines of text, Display Ads can be presented in a variety of formats and sizes. Digital marketers can choose between standard display creative, such as banner […]

Brian Buiin
April 22, 2020

Display Ads vs Search Ads: Know the Difference

If you’re new to pay per click (PPC) advertising, the two most common type of ads that you need to know about are Display Ads and Search Ads. Understanding the differences between Display Ads vs Search Ads and when to use each is a critical aspect of any digital marketing strategy – yet we’ve heard […]

Brian Buiin
April 22, 2020

What are Display Ads? A Beginner’s Guide

What are display ads, and how can you get them working for you? Display ads – sometimes called banner ads – are one of the most powerful and cost-effective ways of increasing your visibility and promoting general awareness of your brand and products. They’re an important part of any pay-per-click (PPC) advertising strategy, but we […]

Brian Buiin
April 21, 2020

The 9 Best PPC Blogs You Should Follow in 2021

Looking for the best PPC blogs to follow in 2021? Digital marketers who manage paid search campaigns need to keep up with the latest PPC strategies that are driving success for their competitors. Whether you manage Facebook Ads, Google Ads, or both, reading PPC blogs can help you refine your PPC management and marketing strategy. […]

Brian Buiin
April 20, 2020

Top 10 Google Ads Blogs You Should Follow in 2021

When it comes to PPC advertising, Google Ads is the largest ad network and the one where digital advertisers focus a lot of their attention. To succeed with Google Ads in the long term, marketers need to keep up with the latest news and trends while continuously expanding their overall knowledge base. One great way […]

Brian Buiin
April 17, 2020

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