Archive
Tag: PPC
What is Search Ad Copy? 7 Tips to Improve Ad Copy
What is search ad copy and what role does it play in the success of your PPC marketing campaigns? Excellent search ad copy can make the difference between an impression and a click, but the space limitations associated with display and text ads can make it challenging to convey a meaningful message to your target […]
Responsive Display Ads Explained: When to Use?
Have you tried optimizing your PPC advertising campaigns with responsive display ads? Responsive display ads are the new default ad type on the Google display network, and they offer two important features that make them attractive for digital marketers: Responsive display ads are device responsive, automatically changing their size and appearance to fit the screen of […]
5 Inspiring Remarketing Ad Examples
The best remarketing ads give customers a great reason to return to your website and browse new products or services, complete an abandoned transaction or take advantage of a special sale. What makes remarketing ads special? It’s all about targeting. Remarketing allows digital marketers to target advertisements specifically to users that have previously visited their website […]
What Is Copy Testing and Is It Necessary?
Are you using copy testing to ensure that your landing page sales copy is connecting with your target audience and driving conversions?
Top 7 Retargeting Platforms
Retargeting ads are a valuable way of reminding customers about your products and services, whether or not they've made a purchase in the past. Use one of the recommended platforms to effectively reach your target audience with the right message that brings them back to your landing pages ready to convert.
The Complete Guide to Google Display Network Targeting Options
Google display network targeting options give digital marketers the flexibility to customize exactly when their ads are shown and to which audiences. One of the key advantages that digital marketing has over traditional mediums like print, radio, or television is the ability to access highly targeted audiences with the right offer and creativity to encourage […]
7 Best PPC Competitor Analysis Tools
To help you get started with PPC competitor intelligence and develop an even stronger PPC strategy for your next campaign, here's a list of our top 7 PPC competitor analysis tools.
Dynamic Search Ads Explained in Plain English
Are you leveraging dynamic search ads to get the best results for your digital marketing campaigns? Dynamic search ads can be one of the best ways to connect with potential customers who are searching on Google for the products and services that your business offers. Dynamic search ads have been associated with higher click-through and […]
Top 10 Most Popular Google Display Ad Sizes Plus Examples
To optimize your next PPC display campaign, it's important that you choose the top-performing ad sizes with ad placements that are most likely to generate impressions and conversions for your campaign. You'll need to choose a variety of sizes and include both text and image ads for desktop and mobile devices. Find out the optimal mix.
8 Types of Display Ads You Need to Know
How many types of display ads are you experimenting with in your tech marketing campaigns? While ads in the Google Search Network are usually restricted to just a few lines of text, display ads can be presented in a variety of formats and sizes. Here's a list of the 8 most important ones you need to know.
