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PPC

Setting Up Your B2B Pay Per Click Services the Easy Way

The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything...

Sean Thomas Martin In PPC

The Right Recipe: Blending Paid and Organic Search Campaigns

Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and...

Sean Thomas Martin In PPC SEO

Improving Attribution with View-Through Conversions

For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on...

Sean Thomas Martin In CRO

PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves:...

Kaleigh Moore In PPC SEO

What is B2B Marketing? Get Answers

B2B marketing is the process of one business marketing to another business. With this being said, business to business marketing needs to be personal and directed at your target consumer.

Garrett Mehrguth In Perspectives PPC SEO

Auditing an AdWords Account: The B2B Marketer’s Guide

For better or worse, AdWords is the lifeblood of many a B2B business. AdWords offers a unique advantage over other...

Andrew Choco In PPC

3 Reasons Why PPC Is Worth The Money: Adwords Edition

Many businesses, especially small, often fear the “pay” in pay-per-click advertisement. This fear can derive from a poor past experience (sometimes the result of attempting PPC without an expert) or the simple idea of losing money.

Sean Thomas Martin In PPC

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