PPC Agency Pricing Models & Costs: How Much Should You Be Paying?
As a search marketing agency, one of the first things most clients ask us about our services is, “What is
PPC
Top PPC Leaders Explain How To Adapt To Changes in PPC Industry
In the crowded space of today’s digital marketing world, paid search marketing has become a vital tactic to drive results,
SEO vs PPC: What Should You Do First? [VIDEO]
Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. [ Pssst.
Search Intent: The Key To Successful PPC Campaigns
As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t
Time to Start Leveraging Database Marketing for PPC
Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get
7 Simple Ways to Lower Your LinkedIn Advertising Costs
According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn was the place they went to find relevant,
Increase Conversion Rate By Remarketing: A Step-by-Step Guide
What is Remarketing? To understand how you can utilize remarketing campaigns in your PPC strategy to increase your conversion rate,
Landing Page Design Best Practices: Increasing Conversions Strategically
Imagine you want to take a bath after a long day at work. You run the water at the perfect
How to Optimize Your Google Ads Budget From KPI Metrics
How much should you be spending on Google Ads? There’s more that goes into the budget planning process than choosing a number. Here are a few things you need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes.
Make High Impact PPC Optimizations in a Short Amount of Time
During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to
