Archive
Tag: PPC
Increase Conversion Rate By Remarketing: A Step-by-Step Guide
What is Remarketing? To understand how you can utilize remarketing campaigns in your PPC strategy to increase your conversion rate, you must fully comprehend what remarketing is. Remarketing or retargeting is the act of advertising to those who have already been marketed to in the past. Simple enough, right? In digital marketing terms, users who […]
Landing Page Design Best Practices: Increasing Conversions Strategically
Imagine you want to take a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you […]
How to Optimize Your Google Ads Budget From KPI Metrics
How much should you be spending on Google Ads? There’s more that goes into the budget planning process than choosing a number. Here are a few things you need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes.
Make High Impact PPC Optimizations in a Short Amount of Time
During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. I’ve seen the good, bad, and the ugly to say the least! With so many metrics to consider, it can get overwhelming, and you may ask yourself “Where do I […]
Global Search Marketing Agency, Directive, Announces Complete Rebranding
IRVINE, CALIF. DECEMBER 05, 2018 Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 […]
![How to Create a Landing Page that Converts and Sells Your Services [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/07/DC_thumbnail.jpg "How to Create a Landing Page that Converts and Sells Your Services [VIDEO]")
How to Create a Landing Page that Converts and Sells Your Services [VIDEO]
Today we’re going to talk about how to create a landing page that converts and sells your services. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]
![What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/016_thumb2.jpg "What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]")
What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]
What is B2B marketing? — It sounds like such a simple question. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] “Obviously, it’s B2B companies marketing to other B2B companies.”– And that’s true. But the problem is that it’s actually not that. Actually, it’s individuals at B2B companies marketing […]
3 Must-Have B2B Market Research Tools That You Need Today
Check out the 3 tools our expert tech marketing team uses every day here at Directive: SEMrush (gather keyword data & look at the competition), SpyFu (understand spend & keywords the competition is targeting), and BuzzSumo (understand your competitors' & your own content strategy).
![Do You Have A Terrible Lead Generation Landing Page? [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/04/007_blog_thumb.jpg "Do You Have A Terrible Lead Generation Landing Page? [VIDEO]")
Do You Have A Terrible Lead Generation Landing Page? [VIDEO]
Do you have a terrible lead generation landing page? Let’s find out. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Does your landing page have external links? You don’t need them. External links are things that you […]
The Hard Truth About CTR
Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign A is outperforming Campaign B. But here’s the thing. It’s actually not that important. Not in the grand scheme of things, anyway. It does serve a purpose. It can be a helpful leading indicator to […]
