If you’re looking to get into Revenue Operations, find out what you need to know and where you can learn to set yourself up for success.
If you want to be able to track metrics that really impact your business—things like lead generation, new account registrations, email newsletter opt-ins, or white paper downloads—you'll need to set up Google Analytics Goals. To help you get started, we've created this short guide with five Google Analytics goals examples and when to use them.
Data visualization is an essential aspect of performance marketing, and using the right tools can help you make sense of your tech company and drive actionable insights. Google Data Studio is a powerful platform that allows businesses to create stunning data visualizations, but creating reports from scratch can be time-consuming and challenging. Fortunately, there are many free templates available that can help you get started quickly and easily.
Unlocking the true potential of Google's data visualization platform can be a daunting task for tech marketers. That's why we believe that exploring Google Data Studio examples is a fantastic way to kickstart your journey towards becoming a data visualization master. Just plug in your own data and start using these dashboards to develop performance insights for your own marketing campaigns.
How much should you be spending on Google Ads? There’s more that goes into the budget planning process than choosing a number. Here are a few things you need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes.
Data science is on every tech marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how to sell potential customers on their products and services. Without data science, marketers are just spinning their wheels trying to get customers through the sales funnel. With the help of some valuable data, they can ensure that their marketing campaigns are doing well and customers are being persuaded to make purchases.