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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
  • CTV Advertising, Thought Leadership
Why B2B Marketers Can No Longer Treat CTV as an Awareness-Only Channel
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
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  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
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Our Guides

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  • Retail & Wholesale Marketing, Thought Leadership
  • Webinar
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
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The Complete B2B Marketplace Guide: What It Is, How It Works, and Why It Matters
B2B buyers expect consumer-grade ease while still requiring approval workflows, negotiated pricing, and multi-user account controls.
How to Build a Seed Marketing Budget With Zero Historical Data
A seed marketing budget should not start with ad platform estimates. It should not start with vague startup averages either. If a founder
B2B Commerce Trends 2026: Navigating the Automation-Trust Paradox
Today, 83% of decision-makers will complete a $10M+ purchase entirely online. Self-service now drives 34% of B2B revenue. Digital is now where enterprise
The B2B Shopping Guide: Building a Digital Buying Experience That Scales with Your Business
By 2028, 75% of all B2B deals will close through digital channels. That shift is already reshaping supplier selection: 85% of B2B enterprises
Growth Hacking B2B SaaS That Actually Scales
The phrase “growth hacking” still carries a lot of baggage. It makes people think of one-off wins, short-lived tricks, and channel experiments that
B2B PR: The Complete Guide to Modern Public Relations
B2B PR in 2026 it is no longer just about issuing press releases and hoping for coverage. For B2B brands, modern B2B public
Differences Between B2B and B2C Influencer Marketing: A Strategy Guide
B2B influencer marketing is designed to influence a buying committee through expertise, trust, and education, while B2C influencer marketing usually persuades individual consumers
How to Build a Series A Marketing Budget Without Losing Efficiency
A Series A marketing budget is not just a bigger seed budget. It is the point where a startup has to scale spend
B2B Marketplace Trends 2026: What’s Changing How Businesses Buy and Source
For buyers, sellers, and marketplace operators, the question is no longer whether marketplaces matter. It is the parts of the buying process that
Top B2B Customer Retention Strategies That Reduce Churn and Increase LTV
Effective B2B customer retention strategies are about building a measurable and proactive system that identifies risk and reinforces value long before the renewal
B2B PR KPIs: How to Measure Earned Media Performance and Pipeline Impact
B2B PR KPIs should show whether earned media drives qualified attention, branded demand, and pipeline influence, not just whether a placement existed. For
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
A published industry median is not a grade. It's an aggregate that reflects many different business models, deal sizes, funnel structures, and attribution
The Ultimate B2B Communications Agency Guide: How to Build a Revenue-Driven Comms Engine
B2B communications has quietly moved the moment that matters. In technical markets, buyers arrive at sales conversations with a thesis to confirm, not
How to Set Up a B2B Shopping Cart That Turns First-Time Buyers Into Repeat Customers
The B2B shopping cart is the most underleveraged retention asset in most ecommerce programs. Treat it like a checkout function and it will
Human vs. AI Content Isn’t the Question: Why Speed Over Substance Loses

Most B2B C-Suites are asking the wrong questions when it comes to their LLM strategies. “What’s the fastest way to
How to Improve Series A CAC by Shortening Payback Periods
When founders start thinking about Series A CAC this way, the conversation with the board changes. Instead of defending spend as a necessary
How to Build a Series B Growth Strategy Around Predictable Pipeline
At Series B, growth can no longer depend on educated guesses. The company is expected to convert momentum into a repeatable revenue engine,
B2B Communications Strategy: Structuring Growth from Startup to Scale
B2B communications should operate as a single function with one market narrative. In practice, most B2B companies run PR, organic social, and content
How to Choose a B2B PR Agency: A Strategy-First Guide for 2026
The PR agency you choose shapes your category position whether or not you're actively managing it. Category authority, executive visibility, search performance, and
13 Best B2B Loyalty Program Software Platforms in 2026
Choosing the right software means flipping your relationship nurture and retention strategies from reactive to proactive, and compounding growth.
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

  • Tuesday, October 20
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.