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  • Content Marketing
LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and Strategy
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Mehrnisa Khan
  • Content Marketing
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
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Michaela Wong
  • Revenue Operations
Advanced Revenue Stream Analysis: Identifying and Plugging Revenue Leaks
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Ishaan Bhardwaj
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
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Macy Myhill
  • B2B
Top 20 B2B Marketing Agencies to Grow Your Pipeline in 2025
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Graysen Christopher
  • AI
6 Tips for Integrating AI With Your Existing B2B Marketing Tech Stack
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Justin Tagieff
  • Revenue Operations
How to Build a Winning Total Addressable Market (TAM): Insights from a Paid Media Operations Manager
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Max Serrato

Latest articles

LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and Strategy

LTV:CAC is the only lens sharp enough to show whether your marketing...

From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era

Directive’s recent webinar brought together a panel of SEO experts to unpack...

Advanced Revenue Stream Analysis: Identifying and Plugging Revenue Leaks

In the high-stakes world of B2B marketing, hitting your sales goals isn’t...

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Sour & SaaS – Season 4 Episode 4 – with VP of Marketing at Smith.ai, Maddy Martin
Sour & SaaS – Season 4 Episode 4 – with VP of Marketing at Smith.ai, Maddy Martin
SaaS Marketing Makeover- with VP of Demand Generation at SmartLinx, Dana Córdova
SaaS Marketing Makeover for ClickUp – with VP of Demand Generation at SmartLinx, Dana Córdova
Sour & SaaS – Season 4 Episode 3 – with VP of Marketing at Capacity, Justin Schmidt
Sour & SaaS – Season 4 Episode 3 – with VP of Marketing at Capacity, Justin Schmidt
SaaS Marketing Makeover for Stripe – with Digital Marketing Director at Advarra, Scott Templeman
SaaS Marketing Makeover for Stripe – with Digital Marketing Director at Advarra, Scott Templeman
Sour & SaaS – Season 4 Episode 2 – with Founder & CEO at TrustRadius, Vinay Bhagat
Sour & SaaS – Season 4 Episode 2 – with Founder & CEO at TrustRadius, Vinay Bhagat

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