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![What is PPC Competitor Analysis [Guide]?](https://directiveconsulting.com/wp-content/uploads/2020/07/What-is-PPC-Competitor-Analysis-Your-Guide-for-2020.png "What is PPC Competitor Analysis [Guide]?")
What is PPC Competitor Analysis [Guide]?
Are you wondering how you can use PPC competitor analysis to spy on your advertising competitor and capture more traffic with paid advertising? Pay-per-click (PPC) advertising is fundamentally competitive in nature. Each time an ad slot is available, Google Ads runs a keyword auction to determine which ads will be shown and which advertisers will be […]
What is Social Proof Marketing and Why You Need?
Social proof marketing is one of the most powerful ways of convincing prospective customers to purchase from your website and helping them feel confident in their decision to do business with you. Virtually all businesses that operate online leverage some kind of social proof marketing to build trust with audiences and demonstrate customer satisfaction with […]
What is an SEO Strategy? Four Critical Components
Need help formulating a winning SEO strategy to help your website rank higher in the search engine results pages (SERPs)? Whether you’re brand new to search engine optimization (SEO) or an SEO veteran, the long term success of your optimization campaign depends on the formulation of an effective SEO strategy. SEO strategy helps bridge the gap between […]
What are Smart Display Campaigns? Essential Guide
Are you searching for an easier way to manage your display advertising campaigns without all of the manual work of setting up audiences, configuring your keyword bidding, and creating display ads? That’s exactly what you get with Google’s smart display campaigns. First released in 2017, smart display campaigns offer the simplest and quickest path for […]
How to Get a Job in Digital Marketing: 10 Tips
Looking for tips on how to get a job in digital marketing? Businesses in North America and around the world are investing more and more money into digital marketing, making now the best time ever to start your career in digital marketing. Working in digital marketing is fun and rewarding – you’ll learn new things […]
Smart Goals in Google Analytics Explained in Plain English
Are you interested in implementing Smart Goals in Google Analytics, but unsure of how they really work or how to get started? Maybe you’ve already tried to implement Smart Goals on your account, only to discover that Smart goals aren’t available for your account – what’s that all about? Smart goals can be a great […]
Essential Guide to Google Analytics Goal Funnels
Google Analytics goal funnels are a powerful conversion analysis and optimization tool for digital marketers. They allow marketers to collect granular data about the customer journey, from when a visitor first arrives on a landing page, to the moment they complete a purchase. This makes it significantly easier to identify sources of friction during the […]
10 Components of a Great SEO Content Strategy
An SEO content strategy acts as a guiding framework for content planning and the overall execution of your content marketing tactics and initiatives. The purpose of a content strategy is to guide the creation of content that satisfies business objectives. An effective SEO content strategy helps define the objectives of your content marketing campaign, then meet those objectives by […]
How to Choose the Best SEO Course for You
Looking for the best SEO course that can help you develop your search engine optimization skills and knowledge? SEO is all about following best practices to increase the relevance and volume of traffic that a website receives from search engines. Businesses of all sizes can benefit from the use of search engine optimization to increase their visibility […]
What is an SEO Audit? Essential Guide
If you’re new to search engine optimization, you may have heard that performing an SEO audit can help you improve organic search visibility for your website – but what is a SaaS SEO audit exactly, and how do they help your website rank higher in the search engine results? That’s exactly what you’ll learn in this […]
