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Category: Guides
The Basic SEO Checklist
Looking for a basic SEO checklist to help you get started with search engine optimization? If you’re using a website to market your business or sell products online, search engines can provide you with a steady stream of valuable, targeted traffic – but to appear in organic search results, you’ll need to start paying attention […]
The Best SEO Audit Checklist
Looking for a quick and easy SEO audit checklist to help you address the most common website errors and improve organic search rankings? In modern times, search engine optimization is important for every website that wants to rank on the search engine results pages (SERPs) and get free traffic from Bing and Google. Performing regular SEO […]
Remarketing List for Search Ads (RLSA): When to Use?
Are you planning to experiment with remarketing lists for search ads (RLSA) in your next PPC Campaign? Many digital marketers are already familiar with the benefits of remarketing, sometimes known as retargeting. This term describes the process of re-engaging people who have previously visited your website with advertisements that encourage them to return and complete […]
11 Google Ads Bidding Strategies
Are you wondering which of the leading Google Ads bidding strategies will get the best results for your PPC campaign? When you set up a PPC campaign on Google Ads, you’ll have the option to choose between different keyword bidding strategies that can make or break your campaign performance. In our experience, there isn’t one […]
Quick and Easy PPC Audit Checklist
Have you formalized a PPC audit process to measure the performance of your digital advertising campaigns? If you’re a solo digital marketer or part of an agency that sells PPC management services, you should be conducting initial audits of every new PPC account that comes under your management. If you’re a marketer with a small […]
Dynamic Remarketing [Beginner’s Guide]
Are you curious about using dynamic remarketing ads in your next PPC advertising campaign? In the competitive world of PPC advertising, dynamic remarketing campaigns are known for delivering more click-throughs and a better ROI than many other campaign types. Many digital marketers are already familiar with how to set up a remarketing campaign and the power of […]
What is a CRO Test? [Beginner’s Guide]
A Conversion Rate Optimization (CRO) test can help you enhance user experience and increase conversions on your landing pages, product pages, and other important pages of your website. If you’ve never used a CRO testing platform to launch your very own CRO test, you’re about to be pleasantly surprised. Conversion rate optimization is one of the […]
What is a Paid Search Campaign? PPC Explained
Thinking about launching a paid search campaign to promote your business, products, or services? Paid search advertising is a cornerstone of digital marketing, with a great reputation for delivering conversions and exceptional ROI when campaigns are effectively optimized. Google claims that for every dollar businesses spend on running ads in the Google Search Network, they […]
What is Technical SEO and Is It Important?
Technical SEO is the aspect of search engine optimization that focuses on the technical implementation of your website, rather than its content, link profile, or other search engine ranking factors. While the concept of technical SEO dates back to the early days of search engines and the first search engine web crawlers, the latest generation […]
What is an SEO Keyword Strategy?
Are you working to develop an optimized SEO keyword strategy for an upcoming organic search campaign? The common goal of an organic search campaign is to have the content you create appear in the search engine results pages for users who might be searching for content related to your product or service. Search engines rely […]