Make High Impact PPC Optimizations in a Short Amount of Time

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Category: PPC

Make High Impact PPC Optimizations in a Short Amount of Time

During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. I’ve seen the good, bad and the ugly to say the least! With so many metrics to consider, it can get overwhelming, and you may ask yourself “Where do I […]

Budgets & Spending: Gather Data Quickly so You Can Get to Efficiency Faster. Here’s How

I have a quick question I wanted to go over with you that we get a lot from our clients. I’m actually in the middle of building a proposal right now and it made me think about it. One of the biggest things we get from clients is push back or an understanding of the […]

The Ideal Skill Set for a Search Marketer [VIDEO]

Hey everybody. My name is Garrett Mehrguth. I am the CEO and co-founder of Directive Consulting and today we’re going to talk about the ideal skill set for a search marketer.   Don’t miss a video! Subscribe to YouTube! I was on Twitter and a lot of the people in the industry were discussing what […]

The Power of Asking Why in Search Marketing [VIDEO]

Hey everyone! My name is Garrett Mehrguth. I am the co-founder and CEO of Directive Consulting and today we’re going to be discussing the power of asking “why” in search marketing. We find that positioning and knowing why someone chooses your product and service is, at the end of the day, the most important thing […]

How to Reassess Your Google Ads Budget [VIDEO]

Today, we’re going to talk about how to reassess your Google Ads There’s a lot of tools out there for AdWords budget calculators. There’s a lot of information on the internet regarding how you should determine your budget. What there isn’t a lot of information on is how to reassess your Google Ads budget. How […]

The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Today we’re going to be talking about the gap between Google and results and what you can do about it. The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and […]

People Keep Asking: “What’s the Difference Between Marketing & Advertising?” Focus on This Instead.

Essentially, it’s not so much about what the difference between marketing and advertising is — so much as making them work together. Today, we’re going to be talking about the difference between marketing and advertising in the context of B2B. Let’s start by clarifying that advertising really is just a subset of marketing. It exists […]

What Does Marketing No Longer Do for B2B Companies [VIDEO]

What does marketing no longer do for B2B companies? I think we spend so much time focusing on “what does marketing do” that we have forgotten to talk about what doesn’t work anymore. Let’s dive in! [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any […]

Do You Have A Terrible Lead Generation Landing Page? [VIDEO]

Do you have a terrible lead generation landing page? Let’s find out.  Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Does your landing page have external links? You don’t need them. External links are things that you […]

Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Not all AdWords campaigns are created equal. Unfortunately, many of them fail. That might be a hard pill to swallow. But drink some water and chug it down because the faster that you realize it, the better your advertisements will be. But what makes the difference between a failed campaign and a successful one? Often, […]

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