Archive
Category: PPC
Top Google Tag Manager Benefits for SaaS SEO and Paid Media
If you wanted to track visitors to your website ten years ago, you would need either a software developer to help you out or you would have to know how to code yourself. But ever since 2014, that has changed with the rollout of Google Tag Manager. Google Tag Manager allows non-coders to track code, […]
The Ultimate Targeting Guide for LinkedIn Advertising
Advertising to your ideal customer can be complicated. With Google, you have numerous audience targeting options available, which can feel overwhelming for you and your marketing team. Additionally, Google often makes assumptions about which audiences fit into each bucket; granted, it is based on online behavior. Facebook also has a variety of options, but often […]
The Recipe for a Winning B2B Facebook Ads Strategy
While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]
Audiences that SaaS Companies Need to Build Now
When you create a SaaS product, you create a solution that solves a problem that people and brands battle. Most of the time, it is challenging to group these people into one pool and call them an “audience”. Audiences vary for numerous reasons, including: Intent Brands face different obstacles and have various sizes of teams […]
8 Types of Digital Advertising You Should Know
When it comes to advertising online, there isn't just one way to connect with your customers and deliver winning messages that drive conversions. Today, tech marketers have more options than ever before for getting the word out about their products and services—the key is choosing the right advertising formats to connect with the right audiences at the right time with the right message that drives campaign success.
5 Best Google Analytics Goals Examples to Copy
If you want to be able to track metrics that really impact your business—things like lead generation, new account registrations, email newsletter opt-ins, or white paper downloads—you'll need to set up Google Analytics Goals. To help you get started, we've created this short guide with five Google Analytics goals examples and when to use them.
What are Google Search Partners? Everything You Need to Know
To make things easy, we've collected all the most up-to-date information about the Google search partners program and compiled it into this short guide with everything you need to know.
7 Best Ways to Learn SEM (Search Engine Marketing)
Looking for the fastest and most cost-effective way to learn SEM? Search engine marketing (SEM) is one of the best ways to generate free or low-cost traffic for your website, blog, or eCommerce store. To start capturing this traffic, digital marketers need to learn SEM skills, including paid search marketing and search engine optimization.
8 Best Mobile Ad Sizes
In the fast-paced world of digital advertising, optimizing your mobile ad creative can make or break your campaign's success. With the majority of internet traffic now coming from mobile devices, it's crucial to understand the various ad sizes and dimensions that work best for different platforms.
CPC vs. CPA: What’s the Main Difference?
The CPC metric quantifies the average cost of ad clicks in a PPC campaign, while the CPA quantifies the cost of goal conversions in a PPC campaign. The decision between using CPC or CPA for your online advertising campaigns ultimately depends on your specific business goals and budget.
