Crazy Egg vs. Hotjar: Which Heatmaps are Warmer for SEO?

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Tag: Analytics

Crazy Egg vs. Hotjar: Which Heatmaps are Warmer for SEO?

Imagine the possibilities you can unlock if you could read your customers’ minds and deliver tailored experiences. While brain-reading technologies are still in the works, monitoring user behavior through heatmaps is a viable alternative for brands. User behavior is one of the most crucial pieces in the jigsaw puzzle of SEO and conversion rate. By […]

Lizzie Daveyin
April 22, 2022

Google Analytics KPIs SaaS Websites Need To Track

Key performance indicators (KPIs) are the building blocks that measure the success of your marketing strategy. These metrics present the bigger picture of your campaigns while pinpointing what’s working and what’s not.  When we talk about KPIs, Google Analytics (GA) tops the chart as a versatile tool to objectively monitor and measure website performance. It […]

Lizzie Daveyin
April 22, 2022

How to Use SaaS Marketing Metrics To Track Your Growth

Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. Understand where each of these SaaS metrics fit into various and real financial situations. See the SaaS marketing template our team utilizes: the LTV:CAC method. Review […]

How to Setup Google Tag Manager in WordPress (Step-by-Step)

Looking for instructions on how to set up Google Tag Manager (GTM) on your WordPress account? In this short guide, you’ll discover two ways to set up Google Tag Manager and connect other Google services to your WordPress account.  What is Google Tag Manager? Google tag manager is a free service provided by Google that […]

Brian Buiin
October 8, 2020

6 Best Google Analytics Alternatives You Should Know

Looking for the best Google Analytics alternatives that can help you analyze and report on your web traffic? For most digital marketers, Google Analytics is the default choice when it comes to monitoring web traffic and user behavior. It’s free to use, offers in-depth analytics and powerful reporting features, and it integrates perfectly with other […]

Brian Buiin
July 1, 2020

5 Best Google Analytics Goals Examples to Copy

Looking for the best Google analytics goals examples that you should copy in 2020? When you install Google Analytics for your website, you’ll be able to access web traffic metrics and user behavior data for every page where the Analytics tag is installed. This includes metrics like bounce rate, pages per session, device type, and […]

Brian Buiin
July 1, 2020

Smart Goals in Google Analytics Explained in Plain English

Are you interested in implementing Smart Goals in Google Analytics, but unsure of how they really work or how to get started? Maybe you’ve already tried to implement Smart Goals on your account, only to discover that Smart goals aren’t available for your account – what’s that all about? Smart goals can be a great […]

Brian Buiin
July 1, 2020

Essential Guide to Google Analytics Goal Funnels

Google Analytics goal funnels are a powerful conversion analysis and optimization tool for digital marketers. They allow marketers to collect granular data about the customer journey, from when a visitor first arrives on a landing page, to the moment they complete a purchase. This makes it significantly easier to identify sources of friction during the […]

Brian Buiin
July 1, 2020

Best SEO Metrics You Should Know

Looking for the best SEO metrics that you should be tracking for your next campaign? Metrics are measurements that can be used to quantify the success or performance of a business process. In a search engine optimization (SEO) campaign, we can use SEO metrics to set goals and quantify our results. We can even choose […]

Brian Buiin
June 29, 2020

Top 7 SEO KPIs You Need to Track

Trying to narrow down the most important SEO KPIs that can help you evaluate campaign success? Any time you start a new marketing campaign, you should always begin by setting clear and measurable goals. Goal setting helps orient your actions towards the desired outcomes of your campaign and provides a means for you to measure […]

Brian Buiin
June 29, 2020

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