How to Use SaaS Marketing Metrics To Track Your Growth

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Tag: Analytics

How to Use SaaS Marketing Metrics To Track Your Growth

Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. Understand where each of these SaaS metrics fit into various and real financial situations. See the SaaS marketing template our team utilizes: the LTV:CAC method. Review […]

How to Setup Google Tag Manager in WordPress (Step-by-Step)

Looking for instructions on how to set up Google Tag Manager (GTM) on your WordPress account? In this short guide, you’ll discover two ways to set up Google Tag Manager and connect other Google services to your WordPress account.  What is Google Tag Manager? Google tag manager is a free service provided by Google that […]

Brian Buiin
October 8, 2020

5 Best Google Analytics Alternatives You Should Know in 2021

Looking for the best Google Analytics alternatives that can help you analyze and report on your web traffic? For most digital marketers, Google Analytics is the default choice when it comes to monitoring web traffic and user behavior. It’s free to use, offers in-depth analytics and powerful reporting features, and it integrates perfectly with other […]

Brian Buiin
July 1, 2020

5 Best Google Analytics Goals Examples to Copy

Looking for the best Google analytics goals examples that you should copy in 2020? When you install Google Analytics for your website, you’ll be able to access web traffic metrics and user behavior data for every page where the Analytics tag is installed. This includes metrics like bounce rate, pages per session, device type, and […]

Brian Buiin
July 1, 2020

Smart Goals in Google Analytics Explained in Plain English

Are you interested in implementing Smart Goals in Google Analytics, but unsure of how they really work or how to get started? Maybe you’ve already tried to implement Smart Goals on your account, only to discover that Smart goals aren’t available for your account – what’s that all about? Smart goals can be a great […]

Brian Buiin
July 1, 2020

Essential Guide to Google Analytics Goal Funnels

Google Analytics goal funnels are a powerful conversion analysis and optimization tool for digital marketers. They allow marketers to collect granular data about the customer journey, from when a visitor first arrives on a landing page, to the moment they complete a purchase. This makes it significantly easier to identify sources of friction during the […]

Brian Buiin
July 1, 2020

Best SEO Metrics You Should Know in 2021

Looking for the best SEO metrics that you should be tracking for your next campaign? Metrics are measurements that can be used to quantify the success or performance of a business process. In a search engine optimization (SEO) campaign, we can use SEO metrics to set goals and quantify our results. We can even choose […]

Brian Buiin
June 29, 2020

Top 7 SEO KPIs You Need to Track in 2021

Trying to narrow down the most important SEO KPIs that can help you evaluate campaign success? Any time you start a new marketing campaign, you should always begin by setting clear and measurable goals. Goal setting helps orient your actions towards the desired outcomes of your campaign and provides a means for you to measure […]

Brian Buiin
June 29, 2020

Why Digital Marketing Analytics Matters More in 2021

Digital marketing analytics is playing a bigger role than ever in the marketing campaigns that businesses launch in 2021. Individual marketers and agencies of all sizes use digital marketing analytics to optimize their campaigns based on key performance indicators and continue to drive results as online marketing becomes more and more competitive. If you’ve never […]

Google Data Studio vs. Tableau Desktop: What’s Better for You?

Choosing between Google Data Studio vs Tableau Desktop to help visualize data and drive insights for your next digital marketing campaign? Data-driven marketers depend on business intelligence tools like Google Data Studio (GDS) and Tableau Desktop to help them organize and process data into actionable insights that drive marketing success. These tools come with a […]

Brian Buiin
May 22, 2020

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