Tag: Customer Generation
Video is the ultimate tool for engaging and influencing buyers throughout their self-research journey. Read to uncover which ones are the most impactful at each stage.
To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and intent. Let’s break it down.
When it comes to paid media, a bulletproof strategy can make all the difference between hitting your revenue goals and wasting your budget. Set your team up for success by applying our 4-step approach to building an impressive paid media strategy.
Measuring customer experiences for SaaS companies is essential if you want your organization to succeed. When you track your CX (customer experience), you get valuable information on what your customers do when interacting with your product. Are they satisfied with it? Do they keep coming back? How often do they use your product? These are […]
We all want to milk the most value possible out of our content. But to create a truly valuable content marketing strategy, one has to crawl into the skin of their audience to understand what they want out of marketing experience. Truly successful content strategies are based on answering the questions and solving the problems […]
Marketing is comprised of a magnitude of channels where we are tracking various figures. Aligning ourselves with sales metrics is critical to secure more budget and resources, and keep marketing focused on revenue-generating initiatives. Here's why it's important to have a singular metric for marketing and sales.
The 5 stages of the consumer decision-making process have changed immensely. While the way consumers go about it is completely different, the 5 stages are surprisingly exactly the same. Let's dive into what this new world looks like with our CEO, Garrett Mehrguth.
Data science is on every tech marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how to sell potential customers on their products and services. Without data science, marketers are just spinning their wheels trying to get customers through the sales funnel. With the help of some valuable data, they can ensure that their marketing campaigns are doing well and customers are being persuaded to make purchases.