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Tag: Google

5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. Not every company has the kind of time and resources to sink into SEO, anyway. The reality is that unless you’re already one […]

Brad Smith In PPC

3 Marketing Activities to Increase Your Google SERP CTR

Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first few positions. So getting into the first three positions meant everything. Even the third position would receive exponentially more clicks than positions six through ten. However, that’s all starting to change. SERPs are personalized to […]

Brad Smith In PPC SEO

Ranking the Keyword Value of 180 Series C Software Companies

Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for. At Directive Consulting, we’ve noticed that it’s often times more […]

Sean Thomas Martin In PPC SEO

Omnivores of the SERP: Eat Up More Market Share

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. In a constantly changing search market, the more market share you can amass, the more prepared you will be for Google’s constantly evolving search algorithms. If you have been in the search marketing industry for more […]

Sean Thomas Martin In SEO

The Right Recipe: Blending Paid and Organic Search Campaigns

Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. So […]

Sean Thomas Martin In PPC SEO

10+ SEO Traffic Hacks to Optimize Your Website for Google

Search engine optimization is one of the most written about topics in marketing today. Unfortunately for many marketers, the information they read leaves them excited, but unable to implement. Whether it’s because development work is needed or the topic

Garrett Mehrguth In SEO

Choosing Search Engine Marketing Agencies: 8 Dirty Secrets You Should Know

Hiring the right search engine marketing agency can be difficult. In this post we reveal 8 dirty secrets you should know when searching for the right agency.

Emma Siemasko In PPC SEO

15 Ways Blog Traffic Analysis Can Improve Your Company’s MQLs

Marketing Qualified Leads are the life blood of B2B marketing campaigns.  To gain MQLs, conducting blog traffic analysis for your company is one of the sure-fire ways to acquire accurate readings about what blog visitors are and are not interested in. In short, this data will actively help you to streamline products, services, content, and activities […]

Kathryn Ross In Content SEO

Marketing Analytics Guide to Save You Time and Money

“I know that only half of my advertising works, but the only trouble is that I don’t know which half.” –Henry Ford If you own a business, big or small, then you spend a certain amount of money on marketing each year. In today’s world with online advertisement, local directories, emails, and social media; there […]

Garrett Mehrguth In SEO

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