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Tag: Lead Generation

Activation: The Missing Component of SaaS Search Marketing

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume. Integrate sales and marketing to activate your leads […]

Liam Barnes In Perspectives

How to Generate Leads for SaaS Businesses from the Experts

“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. So, where do you start? We spoke to […]

Ashton Newell In B2B Perspectives

Moment with a Marketing Maverick – Sonya Hansen

Sonya Hansen is the director of demand generation at Matillion, a team that delivers technology that helps companies exploit their data in the Cloud. Matillion’s products, purpose-built for the cloud, allow customers to achieve new levels of simplicity, speed, scale, and savings. Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. […]

Ashton Newell In Marketing Mavericks

On-Page SEO Checklist: Optimize Your Money Pages for Leads

Is There a Kink in My Funnel? | Optimizing for Your MOFU Keywords As SEO specialists, we often prioritize what we can control. We provide three blog articles a month, we acquire three links, and we can crawl our clients’ sites for technical errors. Those are all useful tactics, but we can’t forget how our […]

Tanner Shaffer In SEO

Hacking SEMrush For Targeted Lead Generation [VIDEO]

Hey there, everyone! Today, we’re going to dive into a targeted lead generation hacking strategy by using SEMrush. Let’s explore this new tactic. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Now, if you’ve been in search marketing […]

Garrett Mehrguth In SEO Videos

Do You Have A Terrible Lead Generation Landing Page? [VIDEO]

Do you have a terrible lead generation landing page? Let’s find out.  Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Does your landing page have external links? You don’t need them. External links are things that you […]

Garrett Mehrguth In PPC SEO Videos

How To Increase B2B Sales Leads With Paid SEO [VIDEO]

Hello, everyone! Today we’re going to be talking about how to increase qualified B2B sales leads with paid SEO. Learn/retain more by reading? We got you. Here is the video above in blog format. You’re welcome. This is a tactic that we developed here at Directive Consulting to increase sales leads. It has been proven […]

Garrett Mehrguth In SEO Videos

Increase Leads & Revenue by Focusing On Marketing Impact, Not Activity.

In today’s fast-moving world, being a marketer means more than it used to. It used to mean that you could write some savvy sales copy, take a picture of a pretty woman, include the ad in the local newspaper, and then, so long as your product was appealing, watch clients flock to your business with […]

Brad Smith In Perspectives

Monthly Reporting Is Not Enough

How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy with the answer. Monthly reporting is crucial to the success of any business. It gives a glimpse into which marketing efforts are paying off and which you need to improve (or eliminate.) Without a data-driven […]

Brad Smith In Perspectives PPC SEO

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