Archive
Tag: Marketing
8 Types of Content to Fill Gaps in the B2B Buyer’s Journey
In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. Effective B2B content marketing isn’t a matter of writing a 300-word blog post a few times a week or posting an occasional press release. If that’s all your current strategy consists of, it’s time to change things up! […]
Make High Impact PPC Optimizations in a Short Amount of Time
During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. I’ve seen the good, bad, and the ugly to say the least! With so many metrics to consider, it can get overwhelming, and you may ask yourself “Where do I […]
Directive Plans Global Expansion With Business Intelligence Platform Powered by Sisense
Industry leader in BI and analytics drives global B2B search marketing agency’s entire data infrastructure Directive, the leading B2B and enterprise search marketing agency, announced today that they have teamed up with Sisense, the industry leader in BI for complex data, to transform the way they portray their data to their clients around the world. […]
Sales Prospecting: Turning Nothing Into Something
If you hold a marketing title, a sales title, heck if you hold a “Galactic Viceroy of Research Excellence” title (real title at Microsoft), the likelihood of you being on a sales prospecting list is somewhere between 100% and definitely. We live in a world where it is more surprising that prospects act surprised when […]
On-Page SEO Checklist: Optimize Your Money Pages for Leads
Is There a Kink in My Funnel? | Optimizing for Your MOFU Keywords As SEO specialists, we often prioritize what we can control. We provide three blog articles a month, we acquire three links, and we can crawl our clients’ sites for technical errors. Those are all useful tactics, but we can’t forget how our […]
A Step-by-Step Guide to Boost Search Engine Rank Position ASAP
So you’ve done keyword research and found a target keyword that has a good balance of search volume and not too high of a keyword difficulty score. Time to start producing that content and your search engine rank position will increase, right? Hold your horses. Effectively assessing your opponents’ strengths and weaknesses is vital […]
Directive Accelerates Massive Growth with Opening of International Office in London
Rapidly growing search marketing agency takes successes overseas with expansion to the UK October 25. 2018 – IRVINE, Calif. – Directive, the leading B2B & enterprise search marketing agency, recently announced the opening of their first international office in London to accommodate growth and respond to the areas high demand for business-to-business focused search marketing […]
![How To Leverage Your Product Market Fit to Increase Volume [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/08/thumb.jpg "How To Leverage Your Product Market Fit to Increase Volume [VIDEO]")
How To Leverage Your Product Market Fit to Increase Volume [VIDEO]
Today we’re going to be talking about product market fit and how it’s an undervalued role or skill set for a search marketer. If you’re in SEO or PPC, learning how to reposition the solutions, products, or services the organization you work for or with is a vital role to how you accomplish success. Today, […]
![How to Create a Landing Page that Converts and Sells Your Services [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/07/DC_thumbnail.jpg "How to Create a Landing Page that Converts and Sells Your Services [VIDEO]")
How to Create a Landing Page that Converts and Sells Your Services [VIDEO]
Today we’re going to talk about how to create a landing page that converts and sells your services. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]
How To Use Content Marketing to Build Your Brand Identity
Today, we’re going to talk about three ways you can use content marketing to build your brand identity. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]
